Instagram Marketing

Considering that 72% of Instagram users have made fashion, beauty or style-related purchases after seeing something on the platform, there's no better time to show off your brand and products to the world.

Looking for some ideas that will help you build a strong connection with your target audience?

Engagement on your Instagram business account should be at the center of your company's social media strategy. Here are seven ways to improve engagement and spread your reach to a wider audience.

I've been monitoring Instagram growth trends for the past seven years, and these are the key steps that help businesses dominate on Instagram.

These six tips will help your small business grow in audience and sales on Instagram.

It doesn't take much to scale your Instagram strategy.

Meet the British teen who stepped away from the camera and started his own successful social media-consulting company.

If committed to creativity and consistency, these three organic Instagram marketing strategies will help any business thrive during and beyond the pandemic.

From vendors to hobbyists, learning to build and monetize an IG following could accelerate your career.

One developer -- Nikolay Holper of Nakrutka -- allegedly used a network of bots and automation software to distribute fake likes, comments, and views, while in the UK, MobiBurn is accused of failing to comply with an audit.

With TikTok in seemingly constant peril, your brand ought to consider IG's new short-form video feature.

With so much competition on Instagram and its ever-changing algorithms, businesses must learn how to grab a user's attention well enough to keep them from scrolling past.

Influencers drive engagement and are cost effective.

Year after year, the social media platform continues to prove one of the strongest, most reliable marketing channels for product-driven brands.

Stand out on one of the world's top social platforms.

Reach more than one billion people with a coherent strategy.

Some people think sharing an Instagram post on your Instagram story is redundant. Here's why they're wrong.

To get to know your audience, engage with them and try video.

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.

In her role at Adobe, Veronica Belmont works to help people bring their ideas to the masses on social media. One of her tips: Create a content calendar for Instagram.

Users are shifting from editorial to visual content, which demands a completely new set of best practices for social media marketing.