Buying Instagram Followers Is a Useless Strategy

Buying Instagram followers might seem like the quickest way to build an audience, but it's not really worth it.

learn more about Parwinder Singh

By Parwinder Singh • Dec 12, 2021

Opinions expressed by Entrepreneur contributors are their own.

Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than they do. This phenomenon has become so widespread that some people are even buying likes on posts to boost their number of followers further.

How much does it cost to buy followers on Instagram?

Buying followers on Instagram comes with a range of different prices. On some sites, it's possible to buy 100 followers for $7. That's not too bad if you're looking for some quick gratification. A more expensive option is to buy 10,000 followers on Instagram for $520. The most expensive option is to buy 5,000,000 followers on Instagram for $1300.

Related: 7 Ways to Boost Your Business Instagram Account

How to tell if someone is buying followers for their profile

If you follow someone on Instagram and notice that they have many followers but very few posts, it's more than likely that they are buying followers. The easiest way to tell is to look at the person's follower-to-following ratio.

If this ratio is meager (less than 1), then chances are they are buying followers.

It's pretty easy to identify if someone has purchased followers, because their follower count will be higher than usual and you'll see a significant jump in the number of likes they have.

Related: 8 Statistical Insights to Improve Your Instagram Game and Business

Why is it often better to invest in strategy?

Buying followers on social media is common for many people. For some, it's a way to boost your self-esteem and make yourself feel more confident, but the truth is that it doesn't work like this. You can buy Instagram followers or buy Instagram likes, but you will not get real users who are interested in what you're doing. Instead, they will be fake accounts that will not convert into anything. The best way to try and grow an account is by building a strategy around what you're posting.

Buying followers is a waste of time and money. Besides, you'll never be satisfied with how many followers you have because the market is oversaturated, and there's always someone else who has more and can offer better deals to get them. At the end of the day, content is what matters.

Related: 3 Simple Things Businesses Need for Instagram Growth

Parwinder Singh

CEO & Founder of InstaEASY LLC

Parwinder Singh, aka ProSingh, is an entrepreneur, writer and social-media manager. Driven by his passion for technology, he takes pride in providing the best growth hacks possible. As a founder of InstaEASY, his skills include website development, ad campaigns and client acquisition.

Related Topics

Editor's Pick

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Business News

These Two Cars Are Stolen So Often Insurance Won't Cover Them

Progressive and State Farm have dropped some older Hyundai and Kia models after learning that a design flaw makes them easy to start without a key.

Business Solutions

5 Procurement Trends To Keep on Your Radar for 2023

Procurement professionals must adapt to inflation and a shortage of skilled labor in the face of an economic recession. Investing in a workforce paired with retraining and development strategies will put your company on top amid economic uncertainty.

Business News

Out With the Kibble and In With the Steak. The World's Richest Dog Has a Net Worth of $400 Million – And a New Netflix Docuseries Too

'Gunther's Millions' is set to unpack the pooch's mysterious fortune and what those around him have done with his inheritance.

Business News

'This Just Can't Be for Real': Fyre Festival Fraudster Billy McFarland is Now Hiring For His New Tech Company -- And He's Already Selling Merch

McFarland was released from house arrest last September and is currently being ordered to pay $26 million in restitution to fraud victims.