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Rebranding

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Lawsuits

PayPal Sues Pandora Over Logo Similarities

PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Branding

How Much Should a Quality Logo Really Cost?

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Infographics

The Role of Color in Branding (Infographic)

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Branding

How to Get Your Branding Noticed

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Tattoos

Did Your Customers Get Tattoos of Your Logo? These Did.

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Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
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