Logos

Starting a Business

Interested in Starting a New Business? 8 Helpful Tips on How to Begin

Taking a long-term view and breaking up projects into manageable tasks are key.

This End-to-End Design Service for Entrepreneurs Doesn't Cost a Fortune

Create great, custom designs without breaking the bank.

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

How Your Company's Logo Influences Purchase Decisions

Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.

More From This Topic

Trademarks

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Logos

How to Create a Great Logo for Your Small Business

The first step to an awesome logo is an idea.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Trademarks

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
stock art

5 Ways Stock Art Might Be Killing Your Small Business Brand

You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Lawsuits

PayPal Sues Pandora Over Logo Similarities

PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Branding

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.