Building a Business
2024 Tailor Brands Review: The Pros and Cons
Uncover the advantages that make Tailor Brands a game-changer for entrepreneurs seeking a streamlined business-building journey.
Logos
Business Branding
Why You Must Understand Visual Literacy to Help Your Brand Grow
Building a Business
Can You Find the Hidden Images in These 40 Brand Logos?
Business Branding
Do You Need to Copyright Your Logo? Here’s What You Need to Know.
Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk.
Marketing
3 Design Elements That Form The Anatomy of a Great Logo
Logo design can appear deceptively simple. It's such a relatively small graphic, onlookers might be forgiven for thinking that there isn't really a whole lot involved.
Marketing
Does Your Company Need A Rebrand? Here’s Why, When and How You Should Do It.
Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.
By Adam Horlock
Tech
The Benefits and Drawbacks of Using a Logo Software
A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.
Marketing
The 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity -- it can be difficult to get right, and incredibly easy to get wrong.
Marketing
How Small Businesses Can Create Big Business Logos
Don't let the size of your company dictate the power of your brand.
By Tim Wu
Business News
Walmart Feuds With Kanye West Over Yeezy Logo, Claims It’ll Lead to Confusion
The retail giant says his apparel brand's prospective new design is too similar to its 13-year-old logo.
By Justin Chan
Thought Leaders
Make Your Brand Stand Out and Learn How to Create a Logo on a Budget
A logo is crucial to your brand's identity. Here's how to make one with ease.
Tech
Learn How to Make Your Own Logos in Photoshop and Help Your Business Stand Out From the Rest
Why pay designers when you can just do it yourself?
Marketing
This AI-Powered App Will Build You a Winning Logo for Just $40 Flat
You don't have to shell out thousands of dollars to a designer to get great branding.
Building a Business
Interested in Starting a New Business? 8 Helpful Tips on How to Begin
Taking a long-term view and breaking up projects into manageable tasks are key.
By Jeff Bonaldi
Marketing
This End-to-End Design Service for Entrepreneurs Doesn’t Cost a Fortune
Create great, custom designs without breaking the bank.
Marketing
This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn’t Ready for Retail
Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
Business Branding
Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Marketing
How Your Company’s Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
By Katie Lundin
Marketing
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Business News
How to Create a Great Logo for Your Small Business
The first step to an awesome logo is an idea.
Business Branding
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
By Maria Ross
Online Presence
4 Novel Trademark Developments We Saw in 2017
Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
By Jaia Thomas
Marketing
5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
By Katie Lundin
Business Branding
So, You’ve Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
By Holly Mason
Business News
PayPal Sues Pandora Over Logo Similarities
PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Business Branding
How Much Should a Quality Logo Really Cost?
Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
By Andrew Medal
Online Presence
A Guy Just Totally Ruined McDonald’s Holiday Cups With a Simple Drawing
It's your latest reminder to consider all of the possibilities.