Logos

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This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail

Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

Stephen J. Bronner

· 4 min read

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

Lydia Belanger

· 5 min read

How Your Company's Logo Influences Purchase Decisions

Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.

Katie Lundin

· 8 min read

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

· 8 min read

· 3 min read

How to Create a Great Logo for Your Small Business

The first step to an awesome logo is an idea.

Kimberly de Silva

· 7 min read

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

Maria Ross

· 9 min read

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.

Jaia Thomas

· 3 min read

5 Ways Stock Art Might Be Killing Your Small Business Brand

You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."

Katie Lundin

· 7 min read

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.

Holly Mason

· 7 min read

PayPal Sues Pandora Over Logo Similarities

PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.

Matthew Humphries

· 2 min read

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.

Andrew Medal

· 4 min read