Logos

News and Articles About Logos

Superhero Strategies for Nailing Your Branding
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Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
9 Tips for Creating an Awesome Brand
Marketing Bootcamp

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
John Rampton
Your Instagram App Now Looks a Lot Different
Instagram

Your Instagram App Now Looks a Lot Different

The photo-sharing app updated its logo and interface design.
Tom Huddleston, Jr.
What Prince Can Teach All Companies About Rebranding
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The Foolproof Formula for New Brand Launching
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The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Dan Antonelli
Mesmerizing: Watch This Guy Hand Draw Famous Logos
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Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Consistency Is Number-One in Branding Your YouTube Channel
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Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
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Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
Uber's New Logo Aims to Showcase Its 'Human Side'
Marketing Bootcamp

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.
Geoff Weiss
Why Small Businesses Need Strong Logos
Ready To Launch

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Marketing Bootcamp

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
What the Color of Your Logo Says About Your Company (Infographic)
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What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'
Color

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.
Geoff Weiss
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.