Logos
Logos
How Your Company's Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
More From This Topic
Branding
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Trademarks
4 Novel Trademark Developments We Saw in 2017
Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
stock art
5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
Rebranding
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Lawsuits
PayPal Sues Pandora Over Logo Similarities
PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Branding
How Much Should a Quality Logo Really Cost?
Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Mistakes
A Guy Just Totally Ruined McDonald's Holiday Cups With a Simple Drawing
It's your latest reminder to consider all of the possibilities.
Infographics
The Role of Color in Branding (Infographic)
The color of your logo will determine how it is perceived.
Branding
How to Get Your Branding Noticed
Your brand reflects your identity as a company. What are you doing to make yours stand out?
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
