Logos
How To
How to Create a Logo
With a well-designed logo, potential clients can instantly discover how your business can serve them.
Logos
How to Create a Great Logo for Your Small Business
The first step to an awesome logo is an idea.
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Lawsuits
PayPal Sues Pandora Over Logo Similarities
PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Branding
How Much Should a Quality Logo Really Cost?
Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Mistakes
A Guy Just Totally Ruined McDonald's Holiday Cups With a Simple Drawing
It's your latest reminder to consider all of the possibilities.
Infographics
The Role of Color in Branding (Infographic)
The color of your logo will determine how it is perceived.
Branding
How to Get Your Branding Noticed
Your brand reflects your identity as a company. What are you doing to make yours stand out?
Tattoos
Did Your Customers Get Tattoos of Your Logo? These Did.
Some diehard fans take their brand loyalty to the next level.
Customer Engagement
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Logos
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
The fundamental logo is probably one of the most over-looked pieces of any business.
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Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
