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Logos

How to Create a Great Logo for Your Small Business

The first step to an awesome logo is an idea.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Trademarks

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
stock art

5 Ways Stock Art Might Be Killing Your Small Business Brand

You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
Lawsuits

PayPal Sues Pandora Over Logo Similarities

PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.
Branding

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Mistakes

A Guy Just Totally Ruined McDonald's Holiday Cups With a Simple Drawing

It's your latest reminder to consider all of the possibilities.
Infographics

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
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