Logos

Graphic Design

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This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for RetailBubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

				Stephen J. Bronner
			
					|			4 min read
			
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its FounderGrammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

				Lydia Belanger
			
					|			5 min read
			
How Your Company's Logo Influences Purchase DecisionsSquare? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.

				Katie Lundin
			
					|			8 min read
			
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and TrademarkWith 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

				Darpan Munjal
			
					|			8 min read

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Fast Food

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It's a primal thing.

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Logos

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The first step to an awesome logo is an idea.

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Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

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Trademarks

4 Novel Trademark Developments We Saw in 2017

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.

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stock art

5 Ways Stock Art Might Be Killing Your Small Business Brand

You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."

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Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.

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Lawsuits

PayPal Sues Pandora Over Logo Similarities

PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.

Matthew Humphries | 2 min read

Branding

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.

Andrew Medal | 4 min read

Crowdsourcing

How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.

Alexandra Zissu | 3 min read

Mistakes

A Guy Just Totally Ruined McDonald's Holiday Cups With a Simple Drawing

It's your latest reminder to consider all of the possibilities.

Stephen J. Bronner | 2 min read

Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.