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How Small Businesses Can Create Big Business Logos Don't let the size of your company dictate the power of your brand.

By Tim Wu

Opinions expressed by Entrepreneur contributors are their own.

Creating an eye-catching and representative logo can be a challenging task for any business. Logos can misrepresent a company's brand and offerings when business owners don't consider the overall picture while creating them. So, where are small businesses falling short?

To start, new entrepreneurs don't always think about the places their logo may appear beyond a website or business card. Your logo may be featured on stationery, merchandise, packaging, signage, uniforms, web design, social media, business cards and more.

Some logos can look great as the header of a website but may lack impact as a smaller icon used to brand social media content. And the fact that your logo looks good on your front door doesn't mean it will convey the same message on a billboard. You have to think big as a small business.

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