Right now, it's all about hues that evoke tranquility and inner peace.
'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
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Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Google has, once again, redesigned its logo.
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
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Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
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The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
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© 2016 Entrepreneur Media, Inc.