Logos

Mesmerizing: Watch This Guy Hand Draw Famous Logos
Take It From The Pros

Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
Entrepreneur Staff
Consistency Is Number-One in Branding Your YouTube Channel
Take It From The Pros

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
Take It From The Pros

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
Uber's New Logo Aims to Showcase Its 'Human Side'
Uber

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.
Geoff Weiss
Why Small Businesses Need Strong Logos
Take It From The Pros

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Bud Light Introduces New Label, But How Effective Can It Actually Be?
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Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
What the Color of Your Logo Says About Your Company (Infographic)
Take It From The Pros

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'
Color

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.
Geoff Weiss
The Story Behind Brooklyn Brewery's Iconic Label
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Laura Entis
Why We Hate Logo Redesigns
Logos

Why We Hate Logo Redesigns

Change is never easy.
Laura Entis
Verizon Strips Down Its Logo in Lukewarm Reboot
Take It From The Pros

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
One of the Most Famous Logos in the World Just Got a Makeover
Google

One of the Most Famous Logos in the World Just Got a Makeover

Google has, once again, redesigned its logo.
Kate Taylor
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Take It From The Pros

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
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