Logos

What the Color of Your Logo Says About Your Company (Infographic)
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What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'
Color

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.
Geoff Weiss
The Story Behind Brooklyn Brewery's Iconic Label
Marketing Bootcamp

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Laura Entis
Why We Hate Logo Redesigns
Marketing Bootcamp

Why We Hate Logo Redesigns

Change is never easy.
Laura Entis
Verizon Strips Down Its Logo in Lukewarm Reboot
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Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
One of the Most Famous Logos in the World Just Got a Makeover
Google

One of the Most Famous Logos in the World Just Got a Makeover

Google has, once again, redesigned its logo.
Kate Taylor
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Marketing Bootcamp

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Marketing Bootcamp

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
People Are Freaking Out Over Spotify's New Logo
Marketing Bootcamp

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
Should a Startup Ever Splurge on Logo Design?
Ready To Launch

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
How to Design the Perfect Logo (Infographic)
Marketing Bootcamp

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
American Eagle, Aeropostale Abandon Logos as They Look for Edge
Make More Happen

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
10 Questions to Ask When Designing Your Company's Logo
Marketing Bootcamp

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.