This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail
Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
Blogging for Entrepreneurs III – Choosing The Right Hosting & Design
To get you started, you need to find a right web host and a decent design
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
How Your Company's Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
How to Create a Great Logo for Your Small Business
The first step to an awesome logo is an idea.
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
4 Novel Trademark Developments We Saw in 2017
Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.
5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
Parameters a Business Needs to Consider Before its Rebranding Attempts
A rebranding initiative is a reflection of an evolved audience and how a brand reacts to serve the needs of that new audience
Which Type of Logo is Best for Your Brand?
Choosing a logo type, after understanding the positives and negatives of each type, is one of the first steps to creating a successful logo for your business
The Story and Meaning of #7 Iconic Logos
Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
PayPal Sues Pandora Over Logo Similarities
PayPal claims Pandora ignored 110 pages of examples showing how its logo is causing consumer confusion.