Logos

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
ZocDoc

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Catherine Clifford
Uber's New Logo Aims to Showcase Its 'Human Side'
Uber

Uber's New Logo Aims to Showcase Its 'Human Side'

Roughly speaking, it's a square inside of a circle.
Geoff Weiss
Why Small Businesses Need Strong Logos
Logos

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Branding

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
What the Color of Your Logo Says About Your Company (Infographic)
Make More Happen

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'
Color

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.
Geoff Weiss
The Story Behind Brooklyn Brewery's Iconic Label
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Laura Entis
Why We Hate Logo Redesigns
Logos

Why We Hate Logo Redesigns

Change is never easy.
Laura Entis
Verizon Strips Down Its Logo in Lukewarm Reboot
Verizon

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Kim Lachance Shandrow
One of the Most Famous Logos in the World Just Got a Makeover
Google

One of the Most Famous Logos in the World Just Got a Makeover

Google has, once again, redesigned its logo.
Kate Taylor
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
People Are Freaking Out Over Spotify's New Logo
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.