Roughly speaking, it's a square inside of a circle.
5 tips for creating a brand that makes the splash you want to make.
Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
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The Golden Arches just wouldn't communicate the same thing if they were purple.
Right now, it's all about hues that evoke tranquility and inner peace.
'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Change is never easy.
Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Google has, once again, redesigned its logo.
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
You probably didn't even notice.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Logos are original symbols or images that represents brands. Logos are an essential part of establishing recognition for a company's brand and differentiating it from other businesses, and is typically protected by a trademark, copyright or both. Logos should be carefully constructed to best represent the key value proposition of a business, as a company's logo plays a large part in communicating its values to customers.
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© 2017 Entrepreneur Media, Inc.