Logos

Mistakes

A Guy Just Totally Ruined McDonald's Holiday Cups With a Simple Drawing

It's your latest reminder to consider all of the possibilities.
Infographics

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Tattoos

Did Your Customers Get Tattoos of Your Logo? These Did.

Some diehard fans take their brand loyalty to the next level.
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Starting a Business

3 Startup Fundamentals You Can Bootstrap When You Have No Money

Everything you absolutely need to launch online cost nearly nothing except your own effort.
Branding

Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Branding

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Branding

9 Tips for Creating an Awesome Brand

Building a successful brand is a lot of work upfront and a big payoff ever after.
Instagram

Your Instagram App Now Looks a Lot Different

The photo-sharing app updated its logo and interface design.
Rebranding

What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Branding

Mesmerizing: Watch This Guy Hand Draw Famous Logos

Graphic designer Seb Lester really deserves an A+ in penmanship.
ZocDoc

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.

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