Marketing
The Role of Color in Branding (Infographic)
The color of your logo will determine how it is perceived.
By Rose Leadem
Logos | Page 2
Marketing
What Is a Logo? Just the Beating Heart of Your Brand, That’s All.
The fundamental logo is probably one of the most over-looked pieces of any business.
By Jim Joseph
Building a Business
3 Startup Fundamentals You Can Bootstrap When You Have No Money
Everything you absolutely need to launch online cost nearly nothing except your own effort.
By Mike Taylor
Building a Business
Superhero Strategies for Nailing Your Branding
You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Building a Business
6 Tips for Creating a Sexy Logo
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
By Melissa Dawn
Building a Business
9 Tips for Creating an Awesome Brand
Building a successful brand is a lot of work upfront and a big payoff ever after.
By John Rampton
Business News
Your Instagram App Now Looks a Lot Different
The photo-sharing app updated its logo and interface design.
Building a Business
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
Building a Business
The Foolproof Formula for New Brand Launching
With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Business Branding
Mesmerizing: Watch This Guy Hand Draw Famous Logos
Graphic designer Seb Lester really deserves an A+ in penmanship.
By Dan Bova
Marketing
Zocdoc Ditches $80 Logo for a Kinda Cute ‘Z’
Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.
Building a Business
Uber’s New Logo Aims to Showcase Its ‘Human Side’
Roughly speaking, it's a square inside of a circle.
By Geoff Weiss
Marketing
Why Small Businesses Need Strong Logos
5 tips for creating a brand that makes the splash you want to make.
Building a Business
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Building a Business
What the Color of Your Logo Says About Your Company (Infographic)
The Golden Arches just wouldn't communicate the same thing if they were purple.
Entrepreneurs
Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its ‘Colors of the Year.’
Right now, it's all about hues that evoke tranquility and inner peace.
By Geoff Weiss
Marketing
The Story Behind Brooklyn Brewery’s Iconic Label
'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
By Laura Entis
Building a Business
Verizon Strips Down Its Logo in Lukewarm Reboot
Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
Business Operations & Logistics
One of the Most Famous Logos in the World Just Got a Makeover
Google has, once again, redesigned its logo.
By Kate Taylor
Building a Business
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Online Presence
Facebook (Barely) Updates Its Logo for the First Time in 10 Years
You probably didn't even notice.
Marketing
Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Marketing
People Are Freaking Out Over Spotify’s New Logo
The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
By Nina Zipkin
Building a Business
Should a Startup Ever Splurge on Logo Design?
Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Marketing
How to Design the Perfect Logo (Infographic)
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Building a Business
American Eagle, Aeropostale Abandon Logos as They Look for Edge
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
By Reuters