Marketing
10 Questions to Ask When Designing Your Company’s Logo
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Logos | Page 3
Marketing
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Retailers are tricky. When they play to our senses, they smell money.
Building a Business
10 Brands That Made Bad Logo Decisions in 2014
Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Building a Business
Playboy CEO: Nudity Could Completely Vanish From the Brand
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Marketing
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Business Branding
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Marketing
The Incredible Way Your Brain ‘Sees’ a Logo (Infographic)
Allow neuroscience to guide your logo design.
By Kate Taylor
Marketing
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Building a Business
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Business Branding
The Internet Thinks Hershey’s New Logo Looks Like Crap — Literally
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
By Geoff Weiss
Marketing
Need a New Design? 5 Reasons to Crowdsource It.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
By Peter Gasca
Business Branding
Love It or Hate It? Airbnb’s New Logo Receives Mixed Reactions.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
By Nina Zipkin
Marketing
Airbnb, Why the New Logo?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Business News
5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian
From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
By Geoff Weiss
Building a Business
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
By Jim Edwards
Marketing
Leading Logos for Brand Inspiration: A Look at Emerging Images
We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Building a Business
Expert Explains What Makes the Best Logos So Good
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Marketing
When It Comes to Branding, It’s All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Building a Business
How to Build a Brand That Attracts Die-Hard Followers
Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Marketing
The Top Brands in Food Service, Hotels, Retail and More
These brands took the No. 1 spot in various categories. Here's why.
By Jason Daley
Marketing
What Does the Color of Your Logo Say About Your Business? (Infographic)
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
By Kate Taylor
Building a Business
Using the Right Lingo to Talk to Designers About Your Brand
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Marketing
Iconic Images: Tell Us Your Favorite Company Logos
The search for the Leading Logos of 2014 is on. Send us your favorites.
Marketing
Think You Can Skimp on a Logo? Think Again.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Business Branding
7 Stupid Branding Mistakes Your Small Business is Making
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
By Sujan Patel
Marketing
Insure Yourself Against Extinction by Building Your Personal Brand
Separate yourself from your company and you'll be able to survive past failures.