'iPhone 7 is simply a 'bridge' to get to a 'super-cycle' for iPhone launch a year from now,' says analyst Timothy Arcuri.
Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
No big screens! Well, let's re-think that, shall we?
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Thinking about switching your iPhone for a non-iPhone brand? Read this guide first.