Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.

learn more about Tanya Benedicto Klich

By Tanya Benedicto Klich

Opinions expressed by Entrepreneur contributors are their own.

Some corporations succeed when it comes to logo redesigns. Earlier this year, American Airlines gave their airplane rudders an abstract art makeover in response to a massive employee survey, and the redesign at Staples was strategically part of a much larger rebranding effort. Some bomb (EY). Some are so subtle you can barely tell the difference (Google, Yahoo!).

Related: 17 Logos We Love

Meanwhile, more than 500,000 new businesses launch each month in the United States, according to a Kauffman Foundation Report. And with that comes 500,000 newly created logos, each vying for the consumer's attention. We asked for your favorite logos and the results are in Entrepreneur's Top Logos of 2014: Reader's Edition. We noted your favorite corporate icons, and then took a closer look at submissions from small businesses.

The Apple and Nike swoosh aside, when it comes to new brands, logos are valuable first impressions to the market. Colors, geomantic qualities and all the elements of design have to be on point.

As we reviewed and analyzed your submissions, we saw a pattern of categories emerge:

The Seven Cs of Startup Logos

Creative - Is it artistic?
Cutting edge - Does it have innovative design?
Cute - Does it make you say "aww"?
Clean - Is there beauty in its simplicity?
Communicative - Does it compact information about the company into one logo?
Chic - Is there something fashionable about it?
Close-to-home - It needn't be a multinational or an online service with global reach. Some logos from regional businesses have major local pull.

We filtered through the entries and picked three leading logos for each category. Because beauty is in the eye of the beholder, consider this list of logotypes as more of a peer-inspiration board as you develop your own brand identity:



Image credit: Opendorse

A marketing platform for businesses to find the right athletic sponsor in Lincoln, Neb.

Dryworld Industries

Dryworld Industries
Image credit: Dryworld Industries

A brand that specializes in athletic footgear.
Logo Chatter: Its bright monogram takes on more power when juxtaposed onto darker, grittier athlete gear.

Design Squid

Design Squid
Image credit: Design Squid

A web design, SEO and branding agency.
Logo Chatter: There's a deepened appreciation for its logo mascot's silhouette when you click "About Us" on their webpage.

Related: What Does the Color of Your Logo Say About Your Company? (Infographic)


Fitness Blender

Fitness Blender
Image credit: Fitness Blender

Features full-length workout videos and meal plans online.


Image credit: Ariba

A software and IT services company in Sunnyvale, Calif. It was acquired by SAP AG for $4.3 billion in 2012.

High Touch Group

High Touch Group
Image credit: High Touch Group

A technology consulting and public relations firm.



Image credit: Porter

A personal concierge offering house cleaning, dry cleaning, wash & fold, and dog walking services from local professionals.

At Home Veterinary Services

Mobile veterinary clinic services straight to your home.

United Shoes of America

A children's shoe brand that is dedicated to manufacturing all products in the United States.



Image credit: Indulgery

With custom search and filter tools, users can search specials and events at local restaurants and bars, or follow the businesses they care about to receive a custom newsfeed of specials & events.


Image credit: Pinchaser

Provides detailed stat tracking and instructional videos from a PGA Professional to help users improve their game.

Gregory's Coffee

Gregory's Coffee
Image credit: Gregory's Coffee

A New York City coffee chain that emphasizes friendly baristas and a Gregular loyalty program.


Gig Masters

Gig Masters
Image credit: Gig Masters

Helps you book entertainers, musicians, party planners, rentals, venues for weddings and other life events.

L&A Lavin & Associates

Bronx, N.Y.-based Certified public accountants.


Image credit: MetaMarkets

A real-time analytics platform for buyers, sellers and marketplaces in the programmatic advertising space.


Billy Reid

Billy Reid
Image credit: Billy Reid

Men's and women's luxury clothing designer.

Related: Breaking Into Fashion? Network and Don't Give Up


Image credit: Manvelope

An online service that regularly provides premium underwear and socks for men.

The Tutbury Present Company

A independent card and gift shop in the historic village of Tutbury, England.



Image credit: Hawkair

A regional airline based in Terrace, British Columbia


Image credit: Coalwork

A coworking spot and networking organization with a mission to boost the tech industry in Scranton, Pa.

Professional Movers

Professional Movers
Image credit: Professional Movers

A Detroit moving and delivery services company.

Tanya Benedicto Klich

Data & Featured Lists Editor

Tanya Benedicto Klich is a data and lists editor at Entrepreneur.com.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.