Rachel Avallone

As the branding assistant at Sisarina, a Washington, D.C.-based branding firm, Avallone uses her eye for design and creativity to keep projects moving. When she's not adding her skills to design projects, you can find her doodling intricate artwork in her notebook and tweeting about the latest trends.

Latest

Marketing

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.

Marketing

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.

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