About Rachel Avallone
As the branding assistant at Sisarina, a Washington, D.C.-based branding firm, Avallone uses her eye for design and creativity to keep projects moving. When she's not adding her skills to design projects, you can find her doodling intricate artwork in her notebook and tweeting about the latest trends.
More From Rachel Avallone
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.