The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.

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By Kate Taylor • Oct 14, 2014

Opinions expressed by Entrepreneur contributors are their own.

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh.

In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.

In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you love your iPhone, seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Related: The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

Check out the infographic below, compiled by logo design tool LogoMaker, to find out more about how your brain breaks down a logo, and how the process can affect your actions.

Click to Enlarge+
The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Related: Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

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