The Incredible Way Your Brain 'Sees' a Logo (Infographic) Allow neuroscience to guide your logo design.

By Kate Taylor •

Opinions expressed by Entrepreneur contributors are their own.

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh.

In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.

In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you love your iPhone, seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Related: The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

Check out the infographic below, compiled by logo design tool LogoMaker, to find out more about how your brain breaks down a logo, and how the process can affect your actions.

Click to Enlarge+
The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Related: Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

Wavy Line
Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Franchise Ownership Made Easy: Best Practices for Managing and Growing Your Business
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Logos Marketing Advertising Design Brain Neuromarketing

Most Popular

See all
Chevron Right
Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

By Emily Rella
Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.

By Entrepreneur Staff
Career

The Best Paying Jobs in Consumer Services

Are you looking for a job that pays well in consumer services? Check out this comprehensive breakdown to learn all you need to know.

By Entrepreneur Staff
Money & Finance

What Is Annual Income? Here's How to Calculate It.

Want to know how much money your business or personal budget brings in each year? Discover how to calculate annual income in this detailed guide.

By Entrepreneur Staff
Branding

How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

By Dejon Brooks
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren