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The Incredible Way Your Brain 'Sees' a Logo (Infographic)


There's a lot more going on in your brain than meets the when you spot McDonald's golden arches or 's signature swoosh.

In 400 milliseconds, a can trigger emotional responses and even behavioral change. tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.

In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you your iPhone, seeing the logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Related: The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

Check out the infographic below, compiled by tool LogoMaker, to find out more about how your brain breaks down a logo, and how the process can affect your actions.

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The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Related: Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

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