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Market Research

Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Business Ideas

9 Ways to Profit From Your Passion

Take what you love and combine it with business strategies to make money.
Franchises

What to Look for First When Shopping Franchises

There is so much more to think about than just money.
Market Research

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Online Marketing

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Market Research

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Boost sales by using research-based methods that reveal what customers most need from your product line.
Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Growth Hacking

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Patents

3 Basics for Filing a Patent That Actually Has Value

A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.
Market Research

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
Managing Risk

Fortune Favors the Prepared Mind

Preparation mitigates entrepreneurial risk and smooths the road ahead.
Startups

How to Value Your Startup -- Without Getting It Wrong

Take time to evaluate the market and examine all your options.