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Market Research

Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Growth Hacking

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Patents

3 Basics for Filing a Patent That Actually Has Value

A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.
Market Research

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
Inspiring Your Team

Fortune Favors the Prepared Mind

Preparation mitigates entrepreneurial risk and smooths the road ahead.
Startups

How to Value Your Startup -- Without Getting It Wrong

Take time to evaluate the market and examine all your options.
Run a Better Business

Are Retail Brands Ready to Compete in the New Normal?

As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.
Polls

The Problem With Polling, Surveys and Opinion Is That People Fib

Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Meetings

The Perfect Plan to Properly Prepare for an Important Meeting

Preparation is not always fun, but the time you spend getting ready for a meeting can make for a more positive experience.
Market Research

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Inspiring Your Team

A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career

Size does matter, as short men and overweight women face the largest backlash.
Take It From The Pros

5 Strategies to Effectively Determine Your Market Size

By understanding market value, you can determine two things: the addressable market and the available market. Learn to outline the difference of each for your startup.
Market Research

Market Research That's Specific to the Specialty Food Business

Everyone knows that market research is key to getting your business off the ground, but there are things you must find out regarding specialty foods that can make or break your new venture.
Indiegogo

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.