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How to Create Your Buyer Blueprint
Developing a good idea of who your best customers really are will help you find a strong market for your business.
5 Things Market Researchers Can Learn From Marketers
In our push to better understand the customer experience, market researchers need to be put themselves in the game too.
3 Ways to Help Your CEO "Get" Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
How Guest Authorship Makes You a Better Entrepreneur
Getting published can benefit you in many ways (improved reputation, network, visibility). Plus you'll grow as an entrepreneur.
Why Entrepreneurs Should Choose Insights Over Instincts
The importance of data-driven decision-making.
Don't Make These 5 Mistakes When Starting Your Next Business
Surviving launch day doesn't mean you're out of the woods. In fact, your greatest pitfalls might lie ahead.
Researchers Can 'Steal Data' By Tracking a PC Monitor's Brightness
No network connection required.
In Future AR Tech, Expect More Blasts from the Past
New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.
For Social Experiment, Japanese Billionaire Gives $9 Million to People On Twitter
Yusaku Maezawa wants to know if giving $9,000 to 1,000 people will make them happier
5 Top Tips for Hiring in a Tight Job Market
Just because it's a candidate's market doesn't mean all the top talent is taken.
Jana Turner, Principal, RETS Associates
5 Personal-Finance Habits of Wealthy Entrepreneurs
While your balance might not be as impressive as Warren Buffet's, you can get closer by adopting these practices.
5 Ways to Win a Slice of the Wearables Market
It only seems like a crowded space until you use your imagination.
