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Victoria's Secret Waved Farewell to Its Angels. Was It a Mistake?
Building up your brand takes years, which is why Victoria's Secret's marketing decision to shelve its Angels was a shock.
How Niching Down Gives You the Power to Dominate Your Market
Carving a niche for your business gives you an ocean of your own.
How to Grow Your Business When Customer Behaviors Change
When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.
5 Things to Do Before Writing Your Nonfiction Book
These five steps will pull your idea together.
5 Things Market Researchers Can Learn From Marketers
In our push to better understand the customer experience, market researchers need to be put themselves in the game too.
3 Ways to Help Your CEO "Get" Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
How Guest Authorship Makes You a Better Entrepreneur
Getting published can benefit you in many ways (improved reputation, network, visibility). Plus you'll grow as an entrepreneur.
Why Entrepreneurs Should Choose Insights Over Instincts
The importance of data-driven decision-making.
Don't Make These 5 Mistakes When Starting Your Next Business
Surviving launch day doesn't mean you're out of the woods. In fact, your greatest pitfalls might lie ahead.
Researchers Can 'Steal Data' By Tracking a PC Monitor's Brightness
No network connection required.
In Future AR Tech, Expect More Blasts from the Past
New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.
For Social Experiment, Japanese Billionaire Gives $9 Million to People On Twitter
Yusaku Maezawa wants to know if giving $9,000 to 1,000 people will make them happier