Market Research

How to Create Your Buyer Blueprint

Developing a good idea of who your best customers really are will help you find a strong market for your business.

Scott Duffy

· 6 min read

5 Things Market Researchers Can Learn From Marketers

In our push to better understand the customer experience, market researchers need to be put themselves in the game too.

Andrew Reid

· 5 min read

3 Ways to Help Your CEO "Get" Marketing

As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.

Yaniv Masjedi

· 7 min read

How Guest Authorship Makes You a Better Entrepreneur

Getting published can benefit you in many ways (improved reputation, network, visibility). Plus you'll grow as an entrepreneur.

Timothy Carter

· 5 min read

Luis Garcia

· 5 min read

Don't Make These 5 Mistakes When Starting Your Next Business

Surviving launch day doesn't mean you're out of the woods. In fact, your greatest pitfalls might lie ahead.

Peter Daisyme

· 5 min read

In Future AR Tech, Expect More Blasts from the Past

New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.

Frances Dodds

· 7 min read

For Social Experiment, Japanese Billionaire Gives $9 Million to People On Twitter

Yusaku Maezawa wants to know if giving $9,000 to 1,000 people will make them happier

Aria Bendix

· 7 min read

5 Top Tips for Hiring in a Tight Job Market

Just because it's a candidate's market doesn't mean all the top talent is taken.

5 Personal-Finance Habits of Wealthy Entrepreneurs

While your balance might not be as impressive as Warren Buffet's, you can get closer by adopting these practices.

Tom Popomaronis

· 5 min read

5 Ways to Win a Slice of the Wearables Market

It only seems like a crowded space until you use your imagination.

Rashan Dixon

· 4 min read