Market Research

News and Articles About Market Research

Neuromarketing: The Science, Art and Opportunity
Marketing Bootcamp

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Andrew Medal
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Marketing Bootcamp

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Boost sales by using research-based methods that reveal what customers most need from your product line.
Ehsan Jahandarpour
How Thinking Like a Lawyer Made Me a Better Content Marketer
Marketing Bootcamp

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
4 Growth Hacking Strategies That Work Like Magic
Marketing Bootcamp

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Ehsan Jahandarpour
The Problem With Polls Isn't the Lies Respondents May Tell
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Ray Beharry
3 Basics for Filing a Patent That Actually Has Value
Radicals & Visionaries

3 Basics for Filing a Patent That Actually Has Value

A provisional patent application will provide as much protection as you need while determining if your idea can really go the distance.
Stephen Key
Research Is Key to Creating Promotions That Sell
Marketing Bootcamp

Research Is Key to Creating Promotions That Sell

Find out what makes your existing and potential customers tick.
Craig Simpson
Fortune Favors the Prepared Mind
Managing Risk

Fortune Favors the Prepared Mind

Preparation mitigates entrepreneurial risk and smooths the road ahead.
Gerard Adams
How to Value Your Startup -- Without Getting It Wrong
Startups

How to Value Your Startup -- Without Getting It Wrong

Take time to evaluate the market and examine all your options.
AJ Agrawal
Are Retail Brands Ready to Compete in the New Normal?
Marketing Bootcamp

Are Retail Brands Ready to Compete in the New Normal?

As consumers continue to drift from brick and mortar shops to online markets, retailers are surprisingly optimistic.
Bill Connolly
The Problem With Polling, Surveys and Opinion Is That People Fib
Polls

The Problem With Polling, Surveys and Opinion Is That People Fib

Trump's victory should be a wakeup call for anyone who makes a living peddling research, messaging and polling.
Ray Hennessey
The Perfect Plan to Properly Prepare for an Important Meeting
Radicals & Visionaries

The Perfect Plan to Properly Prepare for an Important Meeting

Preparation is not always fun, but the time you spend getting ready for a meeting can make for a more positive experience.
Jacqueline Whitmore
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall
A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career
Radicals & Visionaries

A Depressing New Study Finds Being Short or Overweight Can Hurt Your Career

Size does matter, as short men and overweight women face the largest backlash.
Lindsay Friedman

If you’re an entrepreneur starting a new business, doing market research can be vital in order to determine the feasibility of your business venture before committing substantial resources to it. Market research -- or the process of gathering, analyzing and interpreting information about a market to determine past, present and future customers for a product or service -- can occur in a variety of ways.

Doing market research means finding out information such as the industry as a whole, your competitors, where you stand in the market, product or service pricing and more.

It typically involves two types of data:

Primary research: This type of research you compile yourself or hire someone to gather for you, through conducting interviews, surveys, questionnaires and focus groups -- over the phone or through email. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach.

Secondary research: This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.