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Market Research

Content Marketing

How to Know What People Are Asking

Author Jill Schiefelbein chats with Andy Crestodina, co-founder or Orbit Media and author of 'Content Chemistry,' about tips to create relevant content.
Market Research

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
Main Street Entrepreneur

To Increase Your Chance of Success, Get Into an Industry You Know

The more experience you have in your industry, the more you know about the products, services, competitors, suppliers, channels of distribution, customers, and opportunities.
Business Ideas

How to Validate Your Business Ideas Without Spending a Dime

Here are two extremely cheap (read: free) ways to test ideas.
Customer Feedback

The Number 1 Mistake Most Founders Make

You better be right if you are so confident your idea is perfect that you don't ask intended customers what they think.
Marketing Strategies

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Product Development

The 3 Tasks You Need Your Product Management Team to Do

Develop something that's unique. Just don't expect it to be perfect.
Business Failure

4 Tactics to Help Your Company Avoid the Top Startup Killer

Startups fail for a lot of reasons: a lack of money (duh), poor marketing, a pivot gone awry, legal challenges. But another, different reason tops the list year after year.
Entrepreneurs

4 Phases of Market Research to Ensure Success

It's not enough to make a great product. People have to want it.
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Business Ideas

9 Ways to Profit From Your Passion

Take what you love and combine it with business strategies to make money.
Franchises

What to Look for First When Shopping Franchises

There is so much more to think about than just money.