Media Coverage: Page 3

Social Media

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

Marketing

A Practical Guide to Preparing Your Brand for National Media Exposure

From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.

Marketing

How Real Estate Agents Can Effectively Leverage the Power of Public Relations

In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.

Marketing

5 Creative Ways to Earn Media Coverage Even When You Don't Have News

Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.

Marketing

5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters

Building genuine relationships with journalists is essential in today's digital media world.

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.

Marketing

Why Local Media is the Secret to Getting Free PR

The most important thing your company can do is reach out to local media in the city you're attending.

Operations & Logistics

How to Select the Right PR Partner in Today's Economy

While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.

Branding

5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

Leadership

Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

Marketing

Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Growing a Business

How Paid Media Can Increase Your Brand's Value

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Social Media

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.

Operations & Logistics

Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.

There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.