Media Coverage - Page: 3

5 Insights About the Media That Every Marketer Should Know

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.

Tor Constantino

How One Ad Exec Is Changing Her Industry

Jessica Abo sits down with Gail Tifford to talk about #SeeHer, a new initiative to drive a more accurate portrayal of women and girls in media and advertising.

Jessica Abo

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.

Geeta Nadkarni

How to Pitch the Media and Get More Coverage

It isn't easy to break into the media space, but these tips can help.

Emily Richett

5 Tips to Nailing Your Media Appearance and Generating More Opportunities

Give better answers and get better results with these five easy steps.

Emily Richett

Pitching Your Business to a Journalist? Here's What Works.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.

Jason Feifer

Don't Think Sending Free Stuff to Editors Will Get You Covered

Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.

Jason Feifer

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.

Jon Bier

How to Build Your Brand as a Subject Matter Expert

Make people stop and listen when you speak, or write about what you know best.