Media Coverage - Page: 8
3 Reasons Why No Small Business Should Hire a PR Agency
By the way, not one of those reasons is related to money.
4 Tips on Nailing an Interview With a Reporter
Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
The Simple Email Trick That Makes Following Up Effective
Instead of trying to get what you want from clients, try thinking first about their needs.
3 Horrible Press Release Habits to Break
Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.
Marketing Services Are Smart in Bucking the 'Unbundling' Trend
While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
4 Ways to Get Publicity on a Budget
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
The 10 Things You Must Do When Distributing Your Press Release
In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
10 Ways for Startups to Score Media Coverage
How do you stand out and obtain attention for your startup from the strongest outlets?
Media In the Information Age Operates Under Different Rules
Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
11 Ways to Keep Your Press Releases From Being Ignored
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.