Media Coverage: Page 2

Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Operations & Logistics

Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Business News

AI or Not? Debate Erupts Over Authenticity of Gannett's 'Reviewed' Articles, Employees Demand Answers

Writers at Reviewed became suspicious of articles that lacked specific author information on platforms like LinkedIn.

Social Media

Why Is Your Competitor Getting News Coverage When You're Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage

Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.

Operations & Logistics

Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps

With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?

Social Media

You Can Be the Next Sensation – How to Use Social Media to Drive Growth

You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.

Money & Finance

The Great Post-Covid Recession Was Never Real — It's All Media Hype. Here's Why.

For months, we heard the buzz about an impending recession. But a few weeks ago, the references to a looming economic disaster suddenly stopped. Why is everyone so quiet?

Marketing

5 Key Things You Need Before Launching a PR Campaign

These elements will help your company successfully secure media coverage.

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Social Media

The Ageless Screen: Why Television Still Holds Sway In A Digitized World

"Perhaps by sharing this perspective, I can stave off those who prematurely believe the era for TV is over."

Operations & Logistics

Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.

Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.

Marketing

How to Get Your Brand Featured in Any Publication

Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.

Thought Leaders

5 Media Strategies Every Entrepreneur Needs to Know

Share your brand's message more effectively by preparing with these strategies ahead of time.