Media Coverage

News and Articles About Media Coverage

How Attorneys Can Brand Themselves Through Media Outreach
Marketing Bootcamp

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes
Theranos

3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes

Holmes was an entrepreneurial darling until it became apparent her miracle company was a sham.
Steve Tobak
Tips for Pitching the Media
Media Coverage

Tips for Pitching the Media

Read on to learn how to better capture the media's attention
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
Facebook Launches Investigation Into Report of Political Bias
investigation

Facebook Launches Investigation Into Report of Political Bias

'If we find anything against our principles, you have my commitment that we will take additional steps to address it,' Mark Zuckerberg says.
After Trending Topics Scandal Breaks, Facebook Says 'Rigorous Guidelines' Exist to Maintain Neutrality
Facebook

After Trending Topics Scandal Breaks, Facebook Says 'Rigorous Guidelines' Exist to Maintain Neutrality

The social media network says no news outlets are prohibited from appearing on its trending topics list.
Facebook Must Own Up to Being an Increasingly Powerful Media Outlet
Facebook

Facebook Must Own Up to Being an Increasingly Powerful Media Outlet

What kind of commitment, if any, does Facebook have to journalistic principles?
A Reminder to Business Leaders That Your Mic Is Always On
Leadership

A Reminder to Business Leaders That Your Mic Is Always On

Now more than ever, people judge you by the words you use. And the knives are out quick when you slip up.
Ray Hennessey
5 Ways to Get Media Coverage as a Startup
Marketing Bootcamp

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
How to Find and Approach the Right Reporters
Marketing Bootcamp

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
5 Ways to Generate Publicity for Your Company
Getting Publicity

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Jacqueline Whitmore