Media Coverage

News and Articles About Media Coverage

5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Marketing Bootcamp

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Craig Corbett
Why Every Entrepreneur Should Write a Book
Writing a Book

Why Every Entrepreneur Should Write a Book

Books get you attention. Attention gets you money.
Tucker Max
8 Etiquette Tips to Stay on the Good Side of the Media
Marketing Bootcamp

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
How Attorneys Can Brand Themselves Through Media Outreach
Marketing Bootcamp

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes
Theranos

3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes

Holmes was an entrepreneurial darling until it became apparent her miracle company was a sham.
Steve Tobak
Tips for Pitching the Media
Media Coverage

Tips for Pitching the Media

Read on to learn how to better capture the media's attention
You Just Got a Bad Media Review. Now, What?
Marketing Bootcamp

You Just Got a Bad Media Review. Now, What?

First, take a deep breath. Then ask your fans for their help.
Luke Lappala
Facebook Launches Investigation Into Report of Political Bias
investigation

Facebook Launches Investigation Into Report of Political Bias

'If we find anything against our principles, you have my commitment that we will take additional steps to address it,' Mark Zuckerberg says.
After Trending Topics Scandal Breaks, Facebook Says 'Rigorous Guidelines' Exist to Maintain Neutrality
Facebook

After Trending Topics Scandal Breaks, Facebook Says 'Rigorous Guidelines' Exist to Maintain Neutrality

The social media network says no news outlets are prohibited from appearing on its trending topics list.
Facebook Must Own Up to Being an Increasingly Powerful Media Outlet
Facebook

Facebook Must Own Up to Being an Increasingly Powerful Media Outlet

What kind of commitment, if any, does Facebook have to journalistic principles?
A Reminder to Business Leaders That Your Mic Is Always On
Leadership

A Reminder to Business Leaders That Your Mic Is Always On

Now more than ever, people judge you by the words you use. And the knives are out quick when you slip up.
Ray Hennessey