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Media Coverage

Is Cannabis Media Coverage Fair and Balanced?

Or is it all about boosterism and cute puns?

'Shark Tank' Investors Reveal Top 5 Tips to Make Your Business Famous

Is your business worthy of fame? If so, pay attention to what the Sharks have to say ...

These 2 Major Trends Are Altering the Media Landscape. Here's How You Can Be Prepared.

Social media and on-demand platforms are changing the way we consume media.

Chance the Rapper Bought Local News Site Chicagoist -- and Announced It in a New Song

The rapper announced his purchase of the local Chicago news site in the lyrics of a track released Wednesday, 'I Might Need Security.'

4 Things Entrepreneurs Need to Be Aware of When Consuming Media

Don't fall into these social media traps.

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Rudy Giuliani's Master Course in How Not to do Marketing

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Learn to Stop Saying 'Um' and 'Ah' Before the Media Comes Calling

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.
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In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.
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10 Credible Ways to Show the Media You're an Expert Worth Interviewing

You don't have to know more than anybody else in the world, just more than the reporter and the audience.
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4 Innovative Ways to Get Media Coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.
Publicity

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.
Crisis Management

10 Commandments of Successfully Managing a Business Crisis

Commandment number one is beginning preparing before anything has gone wrong.
Media Coverage

Answering This One Question Can Boost Positive PR Coverage

If you didn't own the store, why would you care that it's opening?
Marketing

Why Your Marketing Team Should Be Journalists

Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.
Press Coverage

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Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.