Media Coverage

News and Articles About Media Coverage

5 Steps for Acing Your Media Outreach
Media Coverage

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.
When to Spend on PR and When to do It Yourself (or Not at All)
Public Relations

When to Spend on PR and When to do It Yourself (or Not at All)

You sold your story to your customers. You can sell it to the media too.
Jon Bier
How to Build Your Brand as a Subject Matter Expert
Expertise

How to Build Your Brand as a Subject Matter Expert

Make people stop and listen when you speak, or write about what you know best.
Business Rockstars
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
3 Ways to Handle That Media Interview Like a Pro
Media Coverage

3 Ways to Handle That Media Interview Like a Pro

Knowing what you shouldn't say is just as important as knowing what you should say.
George Chilton
You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.
Media Coverage

You're Not Elon Musk or Richard Branson. Here's What You Need to Know About Approaching the Media.

There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Kimanzi Constable
A 5-Step Checklist to Maximize Press Coverage for Your Business
Make More Happen

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
PR 101: How to Talk to a PR Professional
Public Relations

PR 101: How to Talk to a PR Professional

Here are five tips on having an effective conversation to help you reach your end goal.
Andrea Holland and Sarah Elder
The Secret to Getting a Popular Blogger to Review Your Product
Product Reviews

The Secret to Getting a Popular Blogger to Review Your Product

Here is an email template that will not only help land a product review, but also have the blogger share it with their massive audience.
Ramit Sethi
Want to Stand Out? Think Like An Editor.
Editor's Note

Want to Stand Out? Think Like An Editor.

Serve a need and be memorable.
Jason Feifer
Does Appearing at CES Actually Pay Off?
CES 2017

Does Appearing at CES Actually Pay Off?

Whether you run a young company or an established consumer brand, there are many advantages to appearing at CES.
Derek Miller
How to Get the Media Hooked On Your Company
Publicity

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.
6 Ways to Go Mainstream and Develop Your Brand
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Lewis Howes