Media Coverage

News and Articles About Media Coverage

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission
Marketing Bootcamp

Paint Your Bigger Picture: The Importance of Selling Your Company's Big Mission

Gaining media coverage is an important step in scaling your company.
Craig Corbett
How to Run a Victory Lap That Amplifies Your Media Coverage
Marketing Bootcamp

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.
Craig Corbett
5 Things Entrepreneurs Should Never Say to Journalists
Marketing Bootcamp

5 Things Entrepreneurs Should Never Say to Journalists

'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
George Chilton
How This Startup Helps People Find Common Political Ground
Entrepreneurs

How This Startup Helps People Find Common Political Ground

John Gable, co-founder of AllSides, talks with Entrepreneur about media bias and why algorithms can't solve everything.
Stephen J. Bronner
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Marketing Bootcamp

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Craig Corbett
Why Every Entrepreneur Should Write a Book
Writing a Book

Why Every Entrepreneur Should Write a Book

Books get you attention. Attention gets you money.
Tucker Max
8 Etiquette Tips to Stay on the Good Side of the Media
Marketing Bootcamp

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
How Attorneys Can Brand Themselves Through Media Outreach
Marketing Bootcamp

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
3 Essentials for Creating an Effective PR Campaign
Marketing Bootcamp

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Craig Corbett
The 3 Rules for a Publishable Op-Ed
Marketing Bootcamp

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes
Theranos

3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes

Holmes was an entrepreneurial darling until it became apparent her miracle company was a sham.
Steve Tobak