Mobile Devices - Page: 3

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Brett Relander

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.

Brett Relander

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

Brett Relander

Best Idea Ever: A Walkway for Smartphone-Addicted Pedestrians

A theme park in China has created a 164-foot lane for pedestrians to use as they tap away at their phones. The concept borrows heavily from an experiment conducted by National Geographic in Washington, D.C., last July.

Geoff Weiss

Data in Motion is Data at Greatest Risk

Companies grappling with the relentless threat of cyberattacks have to secure the vast amounts of their data moving around with their employees.

Ken Allen

BYOD Is the Corporate Norm But Data Security Lags Far Behind

"Mobile device management'' technology for securing corporate data on personal devices severely comprises employee privacy.

Rich Campagna

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.

Puneet Mehta

The Threat Lurking in Bringing Your Own Device to Work

With the versatility offered by mobile devices comes the risk of cyber theft. Here are five strategies for employers to reduce their exposure.

Scott McLaren