Get All Access for $5/mo

We Don't Know How Much Screen Time Is Too Much Because the Science Isn't Totally There A new study says that the way that the effects of screen time have been studied has lead to a lot of conflicting answers.

By Nina Zipkin

Westend61 | Getty Images

Ahead of last fall's rollout of Apple's Screen Time feature, which shows you just how long you've spent staring at your phone, CEO Tim Cook revealed that he had been testing it out. It had inspired him to make some changes, particularly when it came to cutting down on the amount of notifications he was being bombarded with.

"I think it has become clear to all of us that some of us are spending too much time on our devices," Cook said in conversation at Fortune's CEO Initiative conference in San Francisco. "And so what we have tried to do is then think through pretty deeply well, how could we help with that? Because honestly, we have never wanted people to overuse our products. We are not about usage. We want people ... to be empowered from them and to be able to do things they couldn't do otherwise. … If you are spending all the time on your phone, you are spending too much time."

Anecdotally, you know that scrolling through Twitter or Instagram into the wee hours is probably not the best idea if you want to be alert and productive the next day. However, the question of how much time is too much has always been something of a moving target.

Related: These Glasses Block You From Seeing Screens, But There Are Things You Can Do to Cut Screen Time Now

But according to findings from Oxford University researchers Amy Orben and Andrew Przybylski, the science that has been used to figure out how much of an impact screen time has on our overall well-being isn't as solid as it could be -- and often looks at wide swaths of participants in a very short amount of time -- has lead to a lot of conflicting answers depending on how the studies have been carried out.

"Unfortunately, the large number of participants in these designs means that small effects are easily publishable and, if positive, garner outsized press and policy attention," Orben and Przyblyski wrote, finding that on that whole, screen time isn't consistently positive or negative. "The nuanced picture provided by these results is in line with previous psychological and epidemiological research suggesting that the associations between digital screen-time and child outcomes are not as simple as many might think."

So while there isn't a definitive scientific answer for the time being, our best advice would be to use devices in moderation. One thing we can definitely recommend, however, is no Facebook stalking at 3 a.m.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

I Tried Buying a Car on Amazon. Here Are the Pros and Cons.

Amazon Autos just launched, and users can buy a new car online. Here's how it works and what needs to improve.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

Ohanian has backed 40 unicorns, but one investment stands out the most.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.

Growing a Business

How to Prepare Your Small Business for Impactful Investor Partnerships That Go Beyond Funding

Here's how investorpreneurs transform startups with mentorship and strategic investments.