Mobile Marketing

News and Articles About Mobile Marketing

Why I Am More Excited Than My Kids About Pokemon Go
Performance Ignited

Why I Am More Excited Than My Kids About Pokemon Go

The new Pokemon Go app has started a wildly successful trend and serves as a wakeup call to businesses.
Peter Gasca
Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters
Marketing Bootcamp

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
John Lincoln
Top 7 Reasons You Should Make Mobile Marketing a Priority
Marketing Bootcamp

Top 7 Reasons You Should Make Mobile Marketing a Priority

Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
Rehan Ijaz
3 Tips for Google's Fancy New Mobile Testing Tool
Mobile

3 Tips for Google's Fancy New Mobile Testing Tool

If your website isn't mobile optimized. you're losing business without even knowing it.
John Lincoln
Marketing In the Era of Consumer-Led Change
Marketing Bootcamp

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
How the Future of Mobile Search Is Unfolding This Year and Beyond
Marketing Bootcamp

How the Future of Mobile Search Is Unfolding This Year and Beyond

"Mobile First" is about meeting the mobile customers at every point of their journey.
John Rampton
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Performance Ignited

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
Coming Soon: Marketing Targeted Only at You
Marketing Bootcamp

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Derek Newton
7 Strategies to Help Breathe Life into Your Dying App
Marketing Bootcamp

7 Strategies to Help Breathe Life into Your Dying App

Know what a 'paid-to-free' campaign is? You should.
Steve Young
Pure Physical Retail May Be Doomed
Performance Ignited

Pure Physical Retail May Be Doomed

Smartphones and mobile apps are brick-and-mortar's wrecking ball, but they can also be what saves it.
Matt Asay
4 Digital Marketing Wins From This Year's Presidential Candidates
Marketing Bootcamp

4 Digital Marketing Wins From This Year's Presidential Candidates

These four digital marketing wins have driven success for the remaining presidential candidates.
Marty Schneck
Top 7 Things You Don't Know About SEO
Marketing Bootcamp

Top 7 Things You Don't Know About SEO

Stay in the information loop regarding SEO practices to maintain steady traffic to your website.
Sherry Gray
Your Guide to Hacking the App Store's Search
Marketing Bootcamp

Your Guide to Hacking the App Store's Search

To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
Sean Casto
Don't Discount the Power of Coupons In Your Mobile Strategy
Marketing Bootcamp

Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.
Alex Campbell