Latest: Page 9
Rebranding? Don't Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
It's Nice Somebody Installed Your App But Is Anybody Using It?
Marketers need a plan for engaging customers who install apps and forget about them.
What They Haven't Told You About Mobile-First Marketing
While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
22 Industries That Are Cashing in on Mobile Marketing (Infographic)
Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.
An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
In Today's World, Only the Constant Marketer Survives
Thanks to mobile technology, we're in the midst of the true marketing revolution. -- and it has nothing to do with mobile ads.
3 Essential Tips for Marketing to Millennials
Learn how to market to one of the fastest-growing and most influential consumer groups in the world.
Mobile Marketing That Makes Sense
Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers.
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Improve Your Content Marketing to Increase Your Business's Reach
Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)
Mobile optimization has moved from nicety to necessity. Are you ready?
Do You Have What It Takes to Be an 'Appreneur?'
Entrepreneurs trying to break into the app industry are presented with their own set of challenges. '
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.