Mobile Marketing

How Brick-And-Mortar Stores Are Finding New Uses for Smartphones
Performance Ignited

How Brick-And-Mortar Stores Are Finding New Uses for Smartphones

Macy's, JCPenney and Staples are just some of the traditional retailers looking to give in-store shoppers an edge.
4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
Mobile Advertising

4 Mistakes Your Mobile-Ad Strategy Needs to Avoid

Think desktop ads can be smoothly moved onto mobile? Sorry, that's just not the case.
Ari Brandt
The 3 Biggest Ecommerce Trends to Keep Your Eye On
Ask the Expert

The 3 Biggest Ecommerce Trends to Keep Your Eye On

If you want to stay ahead of the game, make sure your company is considering implementing these strategies.
Steve Fusco
5 Ways to Optimize Local Search Results and Compete With the Big Guys
Marketing Bootcamp

5 Ways to Optimize Local Search Results and Compete With the Big Guys

Own a small local business? Manipulate Google and SEO to your advantage for top spots in web searches.
Tiffany Monhollon
4 Ways to Mobilize Your Business
Mobile

4 Ways to Mobilize Your Business

Each and every business needs to be mobile ready, especially small businesses as they stay relevant in 'iWorld.'
The Secret to the Perfect Holiday Email Campaign
Marketing Bootcamp

The Secret to the Perfect Holiday Email Campaign

Christmas is coming, and now is the time to start preparing your email marketing efforts.
Kaleigh Moore
Boost Your App's Chances of Being Featured by Apple With These 7 Tips
Marketing Bootcamp

Boost Your App's Chances of Being Featured by Apple With These 7 Tips

The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
Steve Young
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Marketing Bootcamp

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Marketing Bootcamp

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
James Briggs
8 Ways to Wring Revenue From Your Mobile App
Mobile Apps

8 Ways to Wring Revenue From Your Mobile App

Many entrepreneurs find creating an amazing app is less challenging than making money from it.
Murray Newlands
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Marketing Bootcamp

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Ari Brandt
In With the Old: Mobile Marketing for Seniors
Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Gilad Bechar
How to Shake a Negative Brand Image Using Mobile Marketing
Marketing Bootcamp

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar