OTT platform

Government Chalks New Guidelines For Social Media and OTT Platforms

As per the rules, social media intermediaries have to appoint grievance officer and OTT platforms have to self-classify the content into five age-based categories

Debarghya Sil

· 5 min read

Crowded Homes And Empty Stadiums: The Impact On Streaming During the Pandemic

For OTT providers to keep up with these changing demands, they need to be able to understand the consumer, the current climate and take a proactive approach

Steve Miller Jones

· 5 min read

Five Times When the Centre Intervened Impacting Country's Startup Ecosystem

The Narendra Modi-led government has been well-known from making sweeping changes in decades-old laws

Debarghya Sil

· 8 min read

OTT Platforms: A Dynamic Consumer Behavior Requires Dynamic Media Buying

An increasingly pressing question is also around how do marketers best deliver commercial messages to consumers on this new playing field?

Bharat Khatri

· 4 min read

Movie Buffs! Know How To Enjoy 2 Days Of Free Netflix

Netflix will host StreamFest for an entire weekend on December 5-6, giving non-subscribers premium-like experience

Debarghya Sil

· 2 min read

ALTBalaji Acquires 17.5% Stake In Celebrity Engagement Platform Tring

As a part of the transaction, the OTT platform will be able to appoint one board member to represent it on the board of Tring's parent company

Debarghya Sil

· 3 min read

OTT Platforms To Be Regulated? SC Issues Notice To Centre To Regulate These Platforms

The plea filed has sought for an establishment of an autonomous body headed by a retired IAS officer and others to regulate the digital content on platforms

Debarghya Sil

· 3 min read

Netflix: The Opportunity Hub For Non-Mainstream Films

OTT platforms such as Prime Video, Zee5, Disney Hotstar, Voot, etc, have changed the way we consume entertainment, but Netflix has carved its own niche

Vidhi Bubna

· 11 min read

From Akshay Kumar's Laxmmi Bomb to Alia Bhatt's Sadak 2, Watch First Day, First Show From Home Now

The first day, first show of Bollywood movies on OTT? Just sit at your home and get movies of Akshay Kumar, Alia Bhatt, Ajay Devgn, Abhishek Bachchan and more home delivered to you

Priyadarshini Patwa

· 6 min read

Covid-19: Bleak Times and Silver Linings for Entertainment Industry

Harsh decisions will need to follow for many exhibition companies to ensure that they can meet their cashflows with many already invoking 'Act of God' to ensure that rental agreements can be made 'Force Majeure'

Rahul Puri

· 5 min read

How Covid-19 Increased Viewer's Appetite for OTT Content

So the landscape of content creation has changed but what exactly does it mean for OTT platforms like Hotstar, Amazon Prime Video, Zee5, AltBalaji, Voot Select, and more?

Priyadarshini Patwa

· 5 min read