Get All Access for $5/mo

ZEE5 Partners With TVF To Strengthen Its Content Library As a part of the deal, ZEE5 will have an exclusive line-up of news seasons of widely popular TVF shows such as Pitchers Season 2 and Tripling Season 3, among others

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

ZEE5

ZEE5, the over-the- top (OTT) platform run by Zee Entertainment Enterprise, on Monday announced a content partnership with The Viral Fever (TVF), a consumer content platform. The partnership will include the launch of originals and subsequently, new seasons of iconic TVF shows on its SVOD platform, along with popular cult favourites that will be accessible to all, on its AVOD platform.

As a part of the deal ZEE5 will have an exclusive line-up of news seasons of widely popular TVF shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3, and other popular titles like Engineering Girls Season 2, The Aam Aadmi Family Season 4.

ZEE5 will add 13 TVF shows to its AVOD platform. In addition to the existing seasons of the said shows above, titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will be accessible to all.

Commenting on the announcement Manish Kalra, chief business officer of ZEE5 India, said, "Our focus for this year is "Entertainment Inclusion', to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on ZEE5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user. Our association with TVF is in that direction. Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles. Going forward, we will continue to satiate viewer's appetite for entertainment by offering them a robust slate of differentiated stories in the language of their choice and at their fingertips, reinforcing our positing as the Multilingual Storyteller for millions of entertainment seekers."

Arunabh Kumar, founder, TVF, said, "It gives us immense pleasure to join hands with the team at ZEE led by Mr. Punit Misra. We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the ZEE5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over. With this collaboration, we are looking forward to creating real magic, not just bringing the best of TVF on the platform but also creating memorable new seasons and shows that our viewers and fans can thoroughly enjoy."
Debarghya Sil

Entrepreneur Staff

Former Correspondent

News and Trends

Noida International Airport Partners with Mahindra Logistics for Premium All-Electric Taxi Service

Passengers will have the flexibility to book rides through multiple platforms, including a dedicated mobile app, the NIA website, call centers, airport kiosks, and airline alliances. This multi-channel approach ensures 24/7 accessibility, catering to the diverse needs of travelers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Lightspeed Leads USD 40 Mn Series B Funding for SolarSquare

The company plans to use the fresh funding to expand its footprint to 50 cities, enhance its technology, hire talent, and strengthen its brand presence.

News and Trends

RapidCanvas Raises USD 16 Mn to Accelerate AI Innovation in Business Operations

The new capital will fuel the expansion of its innovative offerings and global reach.

News and Trends

growX Ventures Launches Fund II with a Target Corpus of INR 400 Cr

Fund II aims to target early-stage and growth-stage investments, backing 20–24 startups in deeptech sectors. It plans to deploy INR 10 crore in seed and INR 20–30 crore in Series B rounds.

News and Trends

K12 Techno Services Secures USD 40 Mn in Funding from Kenro Capital

The Bengaluru-based firm aims to expand aggressively, with plans to open 8–12 Orchids schools annually and onboard 100–150 schools under the Eduvate umbrella each year.