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Avoid This Common Mistake When Writing Your First Business Book
New authors are often full of ideas for their first book. That's not always a good thing.
Here's How Writing a Book Can Give Your Brand a Much-Needed Boost
Writing a book builds your personal brand and brings significant professional advantages -- and it doesn't have to be as hard as you might think.
The Misunderstood Role of Personal Branding Within Organizations
How your employees portray their involvement and build a personal brand within your company can be as influential as the organization's marketing efforts.
3 Reasons You Should Treat Your Personal Brand Like Your Childhood Piggy Bank
If you're pushing a good product without much success, it might just be that you haven't got enough "trust nickels" in your brand bank.
This Is Why You Should Have That Verifying Blue Checkmark on Your Social-Media Accounts
Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand.
How to Take a Corporate Headshot That Will Put You Miles Ahead of Your Competitors
A good corporate headshot will make a positive first impression and help generate new business.
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
More Than Money: 4 Types of Value Found in a Self-Published Book
Stop focusing so much on book sales.
The Danger of Linking Yourself to Your Brand
If you are too far at the forefront of your brand, here's what you need to consider.
3 Ways You're Killing Your Brand
You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.
How to Use Your Personal Brand to Strengthen Your Leadership Identity
Use what you stand for as a person to become a stronger leader for your small business employees.
5 Low-Cost Marketing Strategies for Your Self-Published Book
These strategies can help you sell books and establish expertise.
5 Steps to Take Control of Your Personal Brand
No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.
Should You Use Your Own Name or Create a Brand Name for Your Business?
Consider these five reasons to avoid using your personal name and create a new brand name instead.
Don't Just Sell Yourself, Communicate Your Value: 6 Valuable Tips
Both job seekers and employees must find effective ways to demonstrate their finer qualities and talents and be recognized as quality candidates who can add value to their niche.