Personal Branding: Page 2
The 2025 NBA All-Star Game Was a Disaster — Here's What it Can Teach Us About Personal Branding
The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.
Why Businesses Must Distinguish Between Branding and Lead Generation
Knowing the difference between lead generation and branding is vital for businesses wanting to grow.
How to Master Public Relations and Build Lasting Trust in a Changing World
Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.
Most Startups Ignore This One Asset That Makes or Breaks Their Success
Although I am an investor and spend quite a bit of time analyzing possible investments, people frequently ask me: What's the first thing you do when you learn about a new startup? My answer is simple — I look into the founder.
Don't Go Another Year Without Creating a Brand Identity — 2025 Is the Time to Invest In Your Online Presence
Your personal brand identity is not just an item to tick off a checklist; it's a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint.
Want to Be a Better Entrepreneur? It All Starts with This Simple Branding Strategy.
As an entrepreneur, getting your personal brand right can make or break your business. Here are my thoughts on how to do it.
4 Huge Reasons Your Brand Values Should Not Change (Even If Laws Do)
One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you.
How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower
Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
This Chef Went From Dreaming of Michelin Stars to Building an Audience as a YouTube Star
Chef Sohla El-Waylly never set out to be a food content creator, but a series of events led her to her current career.
Want To Be a Great Marketer? Stop Thinking Like One
In an age of AI-fueled content overload, consumers crave genuine connection and meaningful marketing.
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers
Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
Why Modern Leadership Requires Influence Beyond the Boardroom
Executives can't afford to stay in the shadows.