Personal Branding: Page 2

Thought Leaders

The 2025 NBA All-Star Game Was a Disaster — Here's What it Can Teach Us About Personal Branding

The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.

Growing a Business

Why Businesses Must Distinguish Between Branding and Lead Generation

Knowing the difference between lead generation and branding is vital for businesses wanting to grow.

Business Solutions

How to Master Public Relations and Build Lasting Trust in a Changing World

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.

Growing a Business

Most Startups Ignore This One Asset That Makes or Breaks Their Success

Although I am an investor and spend quite a bit of time analyzing possible investments, people frequently ask me: What's the first thing you do when you learn about a new startup? My answer is simple — I look into the founder.

Branding

Don't Go Another Year Without Creating a Brand Identity — 2025 Is the Time to Invest In Your Online Presence

Your personal brand identity is not just an item to tick off a checklist; it's a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint.

Branding

Want to Be a Better Entrepreneur? It All Starts with This Simple Branding Strategy.

As an entrepreneur, getting your personal brand right can make or break your business. Here are my thoughts on how to do it.

Growing a Business

4 Huge Reasons Your Brand Values Should Not Change (Even If Laws Do)

One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you.

Branding

How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower

Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.

Branding

Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

Growing a Business

This Chef Went From Dreaming of Michelin Stars to Building an Audience as a YouTube Star

Chef Sohla El-Waylly never set out to be a food content creator, but a series of events led her to her current career.

Marketing

Want To Be a Great Marketer? Stop Thinking Like One

In an age of AI-fueled content overload, consumers crave genuine connection and meaningful marketing.

Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

Rebranding aligns a company's identity with evolving products, audiences and market demands.

Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

Marketing

Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing

Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?

Leadership

Why Modern Leadership Requires Influence Beyond the Boardroom

Executives can't afford to stay in the shadows.