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Personal Branding

Influencer Marketing

This Entrepreneur Helps Celebrities Harness Their Fame to Build Their Brands

Fans tend to view celebrities as untouchable icons. Barrett Wissman guides them off the pedestal into the more approachable role of social media influencer.
Personal Branding

A Resilient Personal Brand Ensures Your Competitive Edge

Building your relevance for a future workplace based on lateral movement.
Personal Branding

Why Gary Vaynerchuk Is Putting His Name on a K-Swiss Sneaker

A first-of-its-kind 'businessman on a shoe' collaboration aims to inspire the next crop of entrepreneurs.
Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
Personal Branding

4 Simple Ways to Grow Your Brand on Instagram

Instagram is one of the most widely used networks today.
Personal Branding

4 Ways to Find Your Own Business Style

The only way to develop a business style is step-by-step over time.
Growth Strategies

4 Shady Growth Tactics Entrepreneurs Should Never Use

You have to be in it for the long run, even when you're afraid you'll go broke in the short run.
Branding

How I Defined My Brand Language Using This Secret Tool

In our latest episode of 'Tough Love Tuesday', brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
Branding

Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love

Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Competition

You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs

If the quality of your offerings is good, you won't be tempted to even mention anyone else.