Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand's reputation, credibility and business goals.
Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.
The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.
This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.
The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.
Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.
Although I am an investor and spend quite a bit of time analyzing possible investments, people frequently ask me: What's the first thing you do when you learn about a new startup? My answer is simple — I look into the founder.
Your personal brand identity is not just an item to tick off a checklist; it's a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint.
One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you.
Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
Whether you're a high-profile star or a lesser-known athlete, thinking like a startup founder can unlock long-term financial stability, emotional fulfillment and career longevity.
A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.
Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.