Personal Branding | Page 3

People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before.

LinkedIn offers a vast array of configuration options, most don't take advantage of all of them, overlook many and fail to optimize the sections they do use. This article covers a number of high-visibility key areas along with suggestions of how to get the most out of them.

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes.

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Focus on continuous, high-impact tasks that drive growth to simplify your startup's operations into a few clear, actionable sentences.

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.

Being an entrepreneur is a marathon, not a sprint!

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

Building a stack of skills personally and across your organization can pay big dividends personally and professionally.

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

No longer can a brand hide behind its company logo and expect to thrive.

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.