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Personal Branding

Small Business Heroes

12 Ways to Make More Money Through LinkedIn

It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.

12 Passive-Aggressive Phrases That Can Destroy Your Business

Maybe you think you're being polite, but everybody else thinks you're being a jerk.

3 Ways Entrepreneurs Can Build a Successful Personal Brand

Online, founders and entrepreneurs should be themselves and authentically share a personal journey, complete with the mistakes and imperfections that make an otherwise unapproachable businessperson tangible and within reach.

4 Marketing Lessons From 'Mayor Pete' Buttigieg

Nobody can pronounce his name, but everyone finds him intriguing.

5 Steps to Take Control of Your Personal Brand

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.

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