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Authenticity

Craft Your Personal Brand by Embracing Your Weirdness

Showing who you really are will lead to a deeper connection with your customers.
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How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers

YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing intimate details of her personal life.
Personal Branding

The 3 Biggest Mistakes CEOs Make With Their Personal Brand (and How to Turn Those Mistakes Around)

Don't wait until you're managing a crisis to decide who you want to be and what values you want your company to espouse.
Marketing

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there.

Women: Here's How to Overcome Your Fear of Your Personal Brand

Research shows that social stereotypes assert women should be more focused on promoting others than themselves – but that isn't going to get us anywhere.
Personal Branding

Why Your Personal Brand Is Your Product

Make sure your personal brand reflects what you want others to see.
Instagram Icon

The 'Hot Vet' of Instagram Shares What He's Learned About Brand-Building, Human Nature and Pet Allergies With His 1 Million Followers

Dr. Evan Antin's Instagram account is a mix of animal trivia, eye candy, childhood photos and more.

10 Ways to Maximize Your Time at the Next Cannabis Conference

Know what you want to get out of a conference, and follow up with every person who asked you to stay in touch.
Side Hustle

How Busy Marketers Can Make Money on the Side

There are ways to develop a marketing side hustle even if you don't have much free time.
Cybersecurity

How to Protect Your Personal Brand's Website From a Cyber Attack

Here are several ways you can effectively protect your website and online reputation.
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