Personal Branding

Starting a Business

Why Every Athlete Should Think Like a Startup Founder

Whether you're a high-profile star or a lesser-known athlete, thinking like a startup founder can unlock long-term financial stability, emotional fulfillment and career longevity.

Branding

6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Branding

How Corporate Social Responsibility Can Help Build a Positive Brand Image

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.

Thought Leaders

How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.

Starting a Business

3 Steps You Can't Miss When Growing Your Business

There are many missteps you can take when growing your business, but there are also important steps you need to take. Don't miss one.

Thought Leaders

5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader

Elevate your personal brand on LinkedIn with these five types of content.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Social Media

Do You Know Your LinkedIn SSI Score? Here's How to Find It and Why It Matters for Your Branding

Your LinkedIn SSI score is a key measure of how effectively you're building your personal brand and growing your network.

Branding

Why Personal Branding Matters More Than Ever for Successful Entrepreneurs

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.

Find Success

How I Redefined My Success as an Entrepreneur With These 3 Questions

Success is such an arbitrary concept. It looks different for everyone. For me, these 3 questions helped redefine what I wanted from my business, and what it would take for me to feel truly successful.

Branding

5 Key Personal Branding Lessons From the Harris-Trump Debate

The Harris-Trump presidential debate offers us all unexpected lessons in personal branding. As entrepreneurs and leaders of our organizations, learning how to build and manage our perception is key.

Leadership

How Brands Can Embrace Authenticity in a World Craving Transparency

People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before.

Career

How to Optimize Your LinkedIn Profile in 6 Easy Steps

LinkedIn offers a vast array of configuration options, most don't take advantage of all of them, overlook many and fail to optimize the sections they do use. This article covers a number of high-visibility key areas along with suggestions of how to get the most out of them.

Marketing

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes.