Personal Branding
3 Branding Strategies That Will Make Any Brand Stand Out
Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.
How I Simplify All My To-Do Lists With This One Simple Practice
Focus on continuous, high-impact tasks that drive growth to simplify your startup's operations into a few clear, actionable sentences.
Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants
Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.
5 Actionable Strategies to Improve Your Brand Reputation
For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.
I Recently Rebranded My Entire Company — Here are 12 Strategies I Learned to Take My Brand to the Next Level
Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.
Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.
CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.
Why We Need to Create Brands That Align Our Purpose, Personality and Practice
Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.
If You Want to Make Millions, Ditch Your Polished Pitch and 'Own Your Crazy' Says This Legendary Branding Guru
Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.
Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.
Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.
How to Remove Negative Reviews Online and Protect Your Online Reputation
In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.
You Won't Be a Successful Entrepreneur Until You Adopt These 3 Habits
Being an entrepreneur is a marathon, not a sprint!
Control the Way People Think About You Using These Secrets From a Publicity Strategist
Ulyses Osuna discusses PR strategies for shaping personal brands and controlling the narrative.
What Damian Lillard Taught Me About Personal Branding
Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.
Why Personal Branding Needs To Be Profitable (Besides Being Attractive)
If you focus on more than surface appearances, your personal brand will have every opportunity to be profitable, and, by extension, you will be rewarded and recompensed for your product, service, knowledge, and wisdom.
Specialization is No Longer the Path to Success — This Simple Life Hack Can Boost Your Career and Business
Building a stack of skills personally and across your organization can pay big dividends personally and professionally.