Personal Branding

Leadership

Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.

Branding

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Growing a Business

7 Proven Strategies to Rehabilitate Your Shattered Online Image

Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.

Starting a Business

This Fun, Flexible Side Hustle Pays $35 an Hour and Gets You Into Exclusive CEO Summits, Music Festivals, and Sports Events

If you want to make money in your downtime, why not do something that feels less like work and more like an adventure?

Leadership

Why Personal Branding Is Crucial for CEOs in Today's World

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage.

Branding

5 Key Ways To Create a Unique and Authentic Brand That People Remember

By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.

Branding

5 Levels of Brand Visibility and How to Make It to the Top in 2024

Use these practical tips to go to the next level of visibility with your brand.

Marketing

How to Establish a Distinct Brand Identity in a Saturated Market

My top tips for creating a unique brand that stands out amongst competitors.

Growing a Business

7 Ecommerce Customer Experience Strategies for Effective Branding in 2024

This guide explores the latest ecommerce customer experience strategies for effective branding in 2024.

Branding

11 Ways to Elevate Your Brand Beyond Just Likes and Followers

Gaining likes or followers shouldn't be the goal of your personal branding.

Branding

7 Reasons Why CEOs Need to Develop a Personal Brand — and How to Build One.

Here's why crafting a captivating personal brand and origin story is pivotal in today's landscape and how these seven tangible advantages can redefine your success as a business leader.

Thought Leaders

Expensive Pain: The Untapped Social Capital for Entrepreneurs

How to create authentic connections that yield real personal and professional benefits

Marketing

Celebritizing Vs. Celebrating Entrepreneurs: Preserving Authenticity In A Personal Brand-Obsessed World

It seems that authenticity falls by the wayside when the focus becomes eagle-eyed on celebritizing entrepreneurs.

Social Media

20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond

As an active network of over 850 million professionals, LinkedIn is a goldmine for personal branding opportunities, especially for entrepreneurs.

Branding

8 Ways Social Media Use Can Backfire on Your Personal Branding

Chasing branding just for the sake of branding can backfire on us.