PR strategy: Page 4

Operations & Logistics

What's Hot and What's Not in Public Relations for 2023

Here's the scoop on new trends you should follow in the public relations industry.

Marketing

How to Capitalize on Current Trends and Get Featured In Media

Turns out, a killer story with a creative twist isn't enough to get your pitch accepted. Here's how to really pique a journalist's attention.

Operations & Logistics

Need PR Wins? Think Into the Future First

Public relations is a long game, and the most successful plans begin with the end in mind.

Operations & Logistics

5 Fresh PR Ideas If You're Tired of Knocking on Closed Doors

There's an opportunity for everyone to grow through publicity - you just have to find the right one.

Marketing

Align These 2 Communications Keys to Fast Track Your Business's Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

Science & Technology

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

Starting a Business

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I've found works best.

Marketing

Here's the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

If you have no place to authentically enter the conversation or connect with that cultural moment, don't do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.

Marketing

5 Things You Should Never Say to a Journalist

Here's what you should avoid when communicating with the media as part of a PR campaign.

Business News

Free On-Demand Webinar: How to Make Low Cost PR & Promotion Work for You

Join Craig Corbett, Principal at Publicize & Company, as discusses the best ways for new businesses to promote their businesses, get media attention, and reach the right audiences.

Marketing

Working With PR: Top Tips To Manage Your PR Personnel

Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.

Growth Strategies

The Role of PR in the Changing B2B Landscape

A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow

Franchises

Why PRs & External Sources Are Important For Your Business

Setting up your business isn't a small feat

Marketing

This Ingenious PR Strategy Will Improve Your SEO

Public relations isn't just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.

Starting a Business

Roles of PR, SEO & Marketing Teams in a Start-up

No matter which industry you are dealing in, an increasing need for search engine optimisation can't be avoided