PR strategy

A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.

It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.

A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.

Here are five common PR mistakes AI startups must avoid.

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.

No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same thing you do. That's why it's so important to differentiate yourself from your competition in any and all ways that you can.

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.

Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.

You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.

PR agencies that embrace these four changes will lead the way in the future.

Let this year be where your brand's story becomes not just told but celebrated.