PR strategy | Page 3

Building a Business

I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business

PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.

By Emily Reynolds

Business Operations & Logistics

How Public Relations Builds Trust and Credibility for Your Startup

By Morissa Schwartz

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

By Anastasia Chernikova

Marketing

PR Isn’t Rocket Science — But Elon Musk Wants You to Think It Is

By Conrad Egusa

Marketing

How You Can Help Your Public Relations Provider Help You

A successful public relations effort requires input and engagement from both the PR provider AND the client. Here are seven ways a client can help their public relations provider help them.

By Michelle Garrett

Marketing

The A-La-Carte Approach to Public Relations Is a Game Changer for the Industry

The a-la-carte PR revolution allows established or up-and-coming firms to capitalize on their relationships with media outlets to provide guaranteed publications and transparency with clients.

By Hanna Shanar

Marketing

Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand’s Reputation

Here is a comprehensive guide to help you develop a strong PR strategy and boost your brand's reputation.

By Aidan Sowa

Business Operations & Logistics

How to Select the Right PR Partner in Today’s Economy

While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.

By Sarah Evans

Business Operations & Logistics

5 Reasons Why This Metric is the Future of Public Relations

The measure of a brand's reputation has changed significantly. Here's what you should look out for.

By Sarah Evans

Marketing

3 Crucial First Steps You Need to Take to Nail Your PR Strategy

You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.

By Priscila Martinez

Thought Leaders

Facing a PR Nightmare? Here’s What to Look for in a PR Firm for Reputation Management and Defense

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

By Adam Horlock

Tech

7 Trends Crypto PR Professionals Should Be Aware of in 2023

here are a few trends that crypto public relations professionals should be aware of this year.

By Valeriya Minaeva

Business Operations & Logistics

How to Make the Most of Your Public Relations

By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.

By Jessica Wong

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

By Jessica Wong

Business Operations & Logistics

3 Myths About PR That Are Hurting Your Brand’s Success

Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.

By Natasha Zo

Business Operations & Logistics

You Can Create Demand for Your Business With the Right PR Strategy. Here’s How.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

By Sim Aulakh

Business Funding

3 Ways to Make Your Funding Pitches Shine

Announcing a funding round is crucial to project stability and strength for your company, so your news needs to be spread as far and wide as possible. Here are three tips to increase your chances of securing coverage for your next funding round.

By Zach Cutler

Marketing

The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty

Embrace the economic doom and gloom and make your brand shine during challenging times.

By Paul Fitzgerald

Marketing

How to Utilize Modern PR to Gain Global Brand Awareness

As the age of digitalization advances, modern PR emerges as the next best thing for companies to get brand recognition. Here's the best way to utilize it.

By Omri Hurwitz

Marketing

4 Guiding Principles for Building and Deploying a Great PR Strategy

Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.

By Jonathan Jadali

Business Operations & Logistics

Harness This Effective Public Relations Practice for A Better Online Presence

Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience

By Jigar Thakkar

Business Operations & Logistics

What’s Hot and What’s Not in Public Relations for 2023

Here's the scoop on new trends you should follow in the public relations industry.

By Paul Fitzgerald

Marketing

How to Capitalize on Current Trends and Get Featured In Media

Turns out, a killer story with a creative twist isn't enough to get your pitch accepted. Here's how to really pique a journalist's attention.

By Natasha Zo

Business Operations & Logistics

Need PR Wins? Think Into the Future First

Public relations is a long game, and the most successful plans begin with the end in mind.

By David Martin

Business Operations & Logistics

5 Fresh PR Ideas If You’re Tired of Knocking on Closed Doors

There's an opportunity for everyone to grow through publicity - you just have to find the right one.

By Natasha Zo

Marketing

Align These 2 Communications Keys to Fast Track Your Business’s Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

By Jessica Wong

Tech

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

By Paul Fitzgerald

Building a Business

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I've found works best.

By Stu Sjouwerman

Marketing

Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

If you have no place to authentically enter the conversation or connect with that cultural moment, don't do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.

By Mita Mallick

Marketing

5 Things You Should Never Say to a Journalist

Here's what you should avoid when communicating with the media as part of a PR campaign.

By Adrian Falk