Marketing
5 Things You Should Never Say to a Journalist
Here's what you should avoid when communicating with the media as part of a PR campaign.
By Adrian Falk
PR strategy | Page 4
Building a Business
Pump up Your PR: Put Some Narrative into Your PR Announcements
Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.