PR strategy
I've Run a PR Firm Since 2008 — Here's What PR Can and Can't Do
Public relations is an extremely powerful tool in any business's toolkit these days. But it isn't a magic wand. Read on to learn what PR was made for — and what it wasn't.
In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here's How Entrepreneurs Can Stay Ahead
Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.
Why You Need to Start With Executive Branding Before Hiring a PR Agency
This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.
How to Turn Your Event Into a Must-Attend Experience With PR
A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.
How to Master Public Relations and Build Lasting Trust in a Changing World
Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.
Why Startups Need Public Relations to Spark Growth and Credibility
Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.
How to Ensure Ethical and Professional Business Practices with Your PR Firm
Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.
5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers
Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.
How Corporate Social Responsibility Can Help Build a Positive Brand Image
A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.
6 Ways to Use the Power of Storytelling in Your PR Campaigns
It's not a new message, but it's an important message worth repeating to any business hoping to cultivate a lasting connection with existing and potential clients: Tell a story. This potent form of PR speaks to people much louder than advertising slogans, graphs and charts, or sales pitches.
3 Metrics That Matter When Measuring the Success of Your PR Campaigns
ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.
The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?
A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.
PR Guide for AI Startups — How to Dodge Pitfalls and Shine in a Crowded Market
Here are five common PR mistakes AI startups must avoid.