PR strategy

The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.

If Google can't verify you, media won't either.

PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, proof and discipline to actually move your business.

When a PR crisis happens to you, you'll want all your primary players on both sides of the divide between legal and comms to be on the same page.

Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks down exactly how to win earned media, boost credibility, and drive customers using the same strategies top brands use every day.

In PR, AI accelerates execution but can't replace strategy or an authentic human voice.

Public relations is thought of as an outward-facing industry. But when you look inward first — at the amazing resource you have right there on your payroll — you'll find a powerful PR channel that can promote your business better than anything else.

What entrepreneurs can learn from the ultimate reputation rehab story

Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.

Get meaningful results from your PR efforts with these key tips.

You landed the press hit — now what? Here's how to turn credibility into clicks and clicks into customers.

Public relations is an extremely powerful tool in any business's toolkit these days. But it isn't a magic wand. Read on to learn what PR was made for — and what it wasn't.

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.

A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.

Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.

Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.