Pricing
'I'm Shocked': Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item
Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.
Launching Your First Paid Product? Here's How to Successfully Turn Your Expertise Into Profit
Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.
How to Choose the Right Pricing Strategy for Your Small Business
Discover how your small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy
Don't Leave Money on the Table — How to Find Out If You're Underpricing Your Products (and What to Do About It)
Studies show most incorrectly priced products are priced too low. Learn to bridge the gap between actual and perceived value, identify maximum customer willingness-to-pay and adopt metric-based pricing for increased profitability.
How to Define Your Product and Set Your Prices
Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it.
How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
Are You Charging Enough Money for Your Software? Here's How You Can Tell.
My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.
Why Are Entrepreneurs Still Ignoring This Easy Way to Boost Profits?
The average SaaS company spends just 6 hours determining its pricing strategy. This means entrepreneurs are missing out on a crucial part of their business.
An Entrepreneur's Guide to Startup Pricing Strategies
Don't underestimate the complexity of pricing: It underpins countless strategic decisions your startup will make.
What Exactly Is A "Porterage" Fee? It's a Great Example of What You Shouldn't Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
How to Price Your Services as a Virtual Assistant or Social Media Manager
Just starting as a virtual assistant or social media manager? Here's your go-to guide for how to price your online service for maximum authority, leads, and profit.
5 Often Overlooked Ways to Thrive on Walmart Marketplace
Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
7 Trends Every Online Service Provider Needs to Know in 2022
These seven trends are set to define the online service provider landscape in the new year.
Stop Competing on Price — Compete on Value
Don't make the mistake of leading with price and tying all conversations around it.
Costly Mistakes to Avoid When Pricing for a Luxury Design Startup
Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.