Pricing

Marketing

How Promotional Pricing Devalues Your Brand

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

Growing a Business

Are You Charging Enough Money for Your Software? Here's How You Can Tell.

My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.

Science & Technology

Why Are Entrepreneurs Still Ignoring This Easy Way to Boost Profits?

The average SaaS company spends just 6 hours determining its pricing strategy. This means entrepreneurs are missing out on a crucial part of their business.

Money & Finance

An Entrepreneur's Guide to Startup Pricing Strategies

Don't underestimate the complexity of pricing: It underpins countless strategic decisions your startup will make.

Leadership

What Exactly Is A "Porterage" Fee? It's a Great Example of What You Shouldn't Be Charging Your Customers

You might encounter this fee if you have upcoming business or leisure travel planned.

Starting a Business

How to Price Your Services as a Virtual Assistant or Social Media Manager

Just starting as a virtual assistant or social media manager? Here's your go-to guide for how to price your online service for maximum authority, leads, and profit.

Growing a Business

5 Often Overlooked Ways to Thrive on Walmart Marketplace

Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.

Growing a Business

7 Trends Every Online Service Provider Needs to Know in 2022

These seven trends are set to define the online service provider landscape in the new year.

Thought Leaders

Stop Competing on Price — Compete on Value

Don't make the mistake of leading with price and tying all conversations around it.

Starting a Business

Costly Mistakes to Avoid When Pricing for a Luxury Design Startup

Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.

Marketing

4 Proven Tips for Creating a Competitive Business Within a Crowded Niche

If your business doesn't stand out, you'll get lost in the noise of your industry.

Starting a Business

Money Matters: Learning How to Price Your Photos to Sell

Finding the right balance between too low and too high when pricing your photos will help you attract a willing audience.

Marketing

3 Marketing Pricing Strategies That Will Win You More Customers

You're probably pricing your products and services the wrong way.

Growing a Business

Why Your Prices Should Be More Like the Local Pizzeria

The local pizza place isn't do custom pricing, so why are you?