How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
Are You Charging Enough Money for Your Software? Here's How You Can Tell.
My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.
Why Are Entrepreneurs Still Ignoring This Easy Way to Boost Profits?
The average SaaS company spends just 6 hours determining its pricing strategy. This means entrepreneurs are missing out on a crucial part of their business.
An Entrepreneur's Guide to Startup Pricing Strategies
Don't underestimate the complexity of pricing: It underpins countless strategic decisions your startup will make.
What Exactly Is A "Porterage" Fee? It's a Great Example of What You Shouldn't Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
How to Price Your Services as a Virtual Assistant or Social Media Manager
Just starting as a virtual assistant or social media manager? Here's your go-to guide for how to price your online service for maximum authority, leads, and profit.
5 Often Overlooked Ways to Thrive on Walmart Marketplace
Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
7 Trends Every Online Service Provider Needs to Know in 2022
These seven trends are set to define the online service provider landscape in the new year.
Stop Competing on Price — Compete on Value
Don't make the mistake of leading with price and tying all conversations around it.
Costly Mistakes to Avoid When Pricing for a Luxury Design Startup
Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.
4 Proven Tips for Creating a Competitive Business Within a Crowded Niche
If your business doesn't stand out, you'll get lost in the noise of your industry.
Money Matters: Learning How to Price Your Photos to Sell
Finding the right balance between too low and too high when pricing your photos will help you attract a willing audience.
3 Marketing Pricing Strategies That Will Win You More Customers
You're probably pricing your products and services the wrong way.
Why Your Prices Should Be More Like the Local Pizzeria
The local pizza place isn't do custom pricing, so why are you?