Building a Business
Complex Pricing Destroys Customer Trust. Here’s the Better Approach.
Simplified pricing creates happy customers.
By Ben Walker
Pricing
Business News
‘I’m Shocked’: Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item
Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.
By Davd James
Marketing
Launching Your First Paid Product? Here’s How to Successfully Turn Your Expertise Into Profit
Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.
By Murali Nethi
Building a Business
How to Choose the Right Pricing Strategy for Your Small Business
Discover how your small businesses can navigate the challenging terrain of pricing strategy in a post-inflation economy
Marketing
Don’t Leave Money on the Table — How to Find Out If You’re Underpricing Your Products (and What to Do About It)
Studies show most incorrectly priced products are priced too low. Learn to bridge the gap between actual and perceived value, identify maximum customer willingness-to-pay and adopt metric-based pricing for increased profitability.
By Itai Sadan
Business Plan
How to Define Your Product and Set Your Prices
Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it.
By David James
Marketing
How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
By Chris George
Building a Business
Are You Charging Enough Money for Your Software? Here’s How You Can Tell.
My biggest mistake as a founder was charging too little for my product. Here are the three things that will allow you to charge good money for your software.
Tech
Why Are Entrepreneurs Still Ignoring This Easy Way to Boost Profits?
The average SaaS company spends just 6 hours determining its pricing strategy. This means entrepreneurs are missing out on a crucial part of their business.
Business Accounting
An Entrepreneur’s Guide to Startup Pricing Strategies
Don't underestimate the complexity of pricing: It underpins countless strategic decisions your startup will make.
By Eric Tolic
Thought Leaders
What Exactly Is A “Porterage” Fee? It’s a Great Example of What You Shouldn’t Be Charging Your Customers
You might encounter this fee if you have upcoming business or leisure travel planned.
By Gene Marks
Building a Business
How to Price Your Services as a Virtual Assistant or Social Media Manager
Just starting as a virtual assistant or social media manager? Here's your go-to guide for how to price your online service for maximum authority, leads, and profit.
By Willow Kaii
Building a Business
5 Often Overlooked Ways to Thrive on Walmart Marketplace
Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
By Omer Riaz
Building a Business
7 Trends Every Online Service Provider Needs to Know in 2022
These seven trends are set to define the online service provider landscape in the new year.
By Willow Kaii
Thought Leaders
Stop Competing on Price — Compete on Value
Don't make the mistake of leading with price and tying all conversations around it.
Building a Business
Costly Mistakes to Avoid When Pricing for a Luxury Design Startup
Extreme value is the goal of luxury brands and it must reflect in their pricing strategy.
Marketing
4 Proven Tips for Creating a Competitive Business Within a Crowded Niche
If your business doesn't stand out, you'll get lost in the noise of your industry.
By Lucas Miller
Marketing
3 Marketing Pricing Strategies That Will Win You More Customers
You're probably pricing your products and services the wrong way.
By Julie Guest
Building a Business
Why Your Prices Should Be More Like the Local Pizzeria
The local pizza place isn't do custom pricing, so why are you?
Building a Business
Why Ending Your Price in An Odd Number Will Increase Your Sales
It's science.
By Gene Marks
Building a Business
How To Raise Prices To Boost the Revenue of a Newly-Acquired Business (and Your ROI)
One of the most obvious yet trickiest strategies to raise revenue is to raise prices. That way, you earn more from your current customers without spending more to find new ones.
Building a Business
3 Trends Shaping the Future of the Consumer Goods Industry
Providing a great digital experience and an even better price point are top on the list for consumers.
Building a Business
How to Start a Consulting Business: Determining Your Rates
The rates you set send a message to perspective clients.
By Terry Rice
Building a Business
4 Reasons Why Pricing Is the Key to Startup Success
What your product costs will be central to its story.
By Per Bylund
Building a Business
Money Matters: Learning How to Price Your Photos to Sell
Finding the right balance between too low and too high when pricing your photos will help you attract a willing audience.
Marketing
What Entrepreneurs Can Learn from the Backlash to Hotel and Resort Fees
Being upfront with customers about pricing will create a customer for life.
By Alex Gold
Human Resources
An Expert Reveals Smart Rate-Setting Tips for Your Freelance Writing Business
Making sure you get paid what your worth is essential to business success. These tips can help you set your rates so you hit the sweet spot with customers -- not too high and not too low.
By Laura Briggs