Pricing

Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Sales

3 Reasons You're Not Closing Deals

Stop talking about what you're selling and start listening to why your client needs it.
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
Apple

Apple Illegally Fixed iPhone Prices in Russia

Russian authorities say that Apple cooperated with their investigation, and it's unclear if the company will face a fine.
Starting a Business

5 Proven Strategies to Break Out With Your New Business

The internet hasn't changed everything about business. Price, quality and service still guide consumer decisions.
McDonald's

Lawsuit Alleges That McDonald's Overcharges For Cheeseburger Value Meal

According to the plaintiff, the fast-food chain's 'Extra Value Meal' costs 41 cents more than it would if you just ordered each item individually.
Nintendo

Nintendo's iPhone Mario Game Sets Download Record, But People Are Bashing Its $9.99 Price

Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews.
Project Management

Scope Creep, the Killer of Projects

When a customer's requests for add-ons and changes puts a project manager in an invidious position, scope creep has crept in.
Apps

Ever Hear of Instapaper? Well Now Its Premium Read-it-Later Service Is Free.

An infusion of cash from Pinterest has allowed Instapaper to ditch subscriptions.
Pricing

8 Pricing Strategies for Your Digital Product

Have you ever thought of pricing as a powerful marketing strategy?
News and Trends

This Company Is Offering Discounts to Fight Sexist Product Pricing

Bulk shopping platform Boxed is reducing prices on women's products that are more expensive than the same items made for men.
Pricing

How Do You Solve the Discount Conundrum in B2B Sales?

Investigate how you can create value for your customer and yourself without resorting to slashing prices.
Business Skills

Quick: What's 15 Percent of $129?

Business is mainly about numbers. If you don't understand that, you have more than a math problem to solve.
Entrepreneurs

The 4 Easiest Ways to Make More, Yes More, Money in 2016

Sample: Put an end to discounts. Yes, do it now.
Pricing

5 Strategies of 'Psychological Pricing'

Forget that '$100' pricetag. Try '$99.99' instead.