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Uber Deepens Discounts on Its UberX Service
The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
The Psychology of Discounts and Deals (Motiongraphic)
Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
How Can I Turn Price-Sensitive Shoppers Into Customers?
A business is having trouble with sales after expanding into a new market. Ask Entrepreneur's business operations expert offers ideas that are right on the money.
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
The Business of Turning Sports Fantasies into Cold Hard Cash
Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Why Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
10 Questions to Ask When Pricing Your Product
Read our guide to figuring out what you should be charging for your products and services.
The Right Way to Adjust Your Prices
Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
The Danger of Discounts and How to Avoid Them
In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
How to Raise Your Prices Without Playing the Blame Game
A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Grant Cardone on Debunking the Price Myth
In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
3 Lessons About Pricing From A&E's Storage Wars
What the popular show about bidding on storage units can teach you about getting the best price.
