When Mapping Your Growth Don't Assume Price Is Your Big Weakness
Price is the easiest way to compare your product with the competition but it's just one consideration for your potential customers.
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
Pro Tips for Hitting the Pricing Nail on the Head
To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
Study: Women Pay Thousands More Than Men for Products
New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
5 Tips for Setting Your Optimum Price
The customer perception of the value of your offering may surprise you, but it's what counts the most.
Doug and Polly White
Why Creativity Can Be a Curse for Entrepreneurs
Creative people might be great at executing an idea, but they've got to get in touch with their practical side if they want to stay in business.
Learning From Mistakes
5 Life-Changing Lessons I Learned When I Raised My Coaching Prices
This is what happens when you lose alignment with yourself and feel bad about the choices you make.
Starting a Business
Know These 5 Realities Before You Take the Entrepreneurial Plunge
Being your own boss has an intoxicating lure but to succeed you have to stay clear headed.
9 Reasons Why Your Business Growth Has Plateaued -- and How to Fix That
An outdated business plan and a lack of drive are just a couple of reasons why you might be stuck.
The 10 Things You Need to Know When Responding to RFPs
First off, are you sure you're even seeing all the relevant RFPs out there?
Make Your Prices Fair and Scalable, Globally
Consider that the average customer in Oslo can afford a higher-priced Starbucks latte than someone in New Delhi.
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Why You Should Drop the Client Who Demands You Drop Your Fee
Discounting your services undermines your brand and your bargaining position with all future clients.
10 Pricing Strategies That Can Drastically Improve Sales
Utilizing smart pricing strategies when selling products, services or subscriptions is a must to succeed in a competitive marketplace.
Starting a Business
Reprints & Licensing
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