How good designers master the tools of shape, color and movement to build solid user interfaces - and great ones use them to develop products that become the industry standards of tomorrow.
Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.
Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
The founders of Lotus Trolley, a reusable shopping bag system, measured shopping carts across the globe to build a product that would work for all customers.
At 18, Amanda Zuckerman co-founded dorm décor brand Dormify with her mom. Now, she's a 27-year-old creative director for the fast-growing brand she build from the ground up.
If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.
The Tesla is the biggest automotive innovation since the Model T but it was designed using tried-and-true processes that would have been familiar to Henry Ford.
Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
Companies across consumer product categories, from Patagonia apparel to All-Clad cookware, are successfully marketing their products by focusing on longevity, not price.