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Product Design

Small Business Heroes

How to Steer Clear of Gimmicks When You're Strategizing Your Prototype

Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.

How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.

How One Bag Fits Every Shopping Cart

The founders of Lotus Trolley, a reusable shopping bag system, measured shopping carts across the globe to build a product that would work for all customers.

This Millennial Founder Decorated Her Dorm Room Using Products She Created

At 18, Amanda Zuckerman co-founded dorm d├ęcor brand Dormify with her mom. Now, she's a 27-year-old creative director for the fast-growing brand she build from the ground up.

More From This Topic

Product Development

Sell More Products by Letting Your Customers Design Them for You

The wall between producers and consumers is crumbling -- and your business could profit.
Product Design

4 Lessons From LEGO's Mastery of the Old and the New

If you build your brand's legacy with the same excitement you get when presented with a simple set of LEGO bricks, you'll be celebrating success for decades to come.
User Experience

User Experience Is the Most Important Metric You Aren't Measuring

Though critical, user experience is often overlooked in website and app design.
Problem Solving

Post-it Will Introduce Extreme Notes, and It's a Textbook Lesson in How to Solve a Customer Problem

The handy yellow sticky note is getting an upgrade for non-office settings.
Women in Tech

Tech's Failure to Reach Women Costs the Industry Billions

Women are more than half of most markets. Failing to design technology for women has a significant financial cost.
Lessons

3 Insights From Elon Musk's Chief Automotive Designer You Can Apply to Life and Business

The Tesla is the biggest automotive innovation since the Model T but it was designed using tried-and-true processes that would have been familiar to Henry Ford.
Design

Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
iPhone

The iPhone 8 Will Influence the Mobile Community for Years to Come

A winning mix of emerging and maturing technology will set the bar for future Android releases, too.
Recruiting

How to Recruit Creatives and Craft a Great First Impression for Your Startup

Shoddy design can be fatal for startups dependent on making a strong first impression. Creative freelancers can be the lifesavers.