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Product Development

Startup Mistakes

9 Dumb Ways Smart Founders Have Managed to Kill Their Companies

There are mistakes everybody should know to avoid.
Product Launch

Why We Waited Four Years to Launch Our Second Product

Are you ready for a second-generation product? Here's what to remember.
Challenges

Why This Comforter Startup Had to Make Its Product Less Perfect

When Buffy set out to build a cozy, cooling, eco-friendly comforter, they encountered an unexpected problem in manufacturing -- and had to solve it by making the item less perfect.

The 3 Data Sets Essential to Establishing Your Cannabis Brand

A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.

'All Moms Are Right' Says the CEO of This Portable Breast Pump Startup

Naomi Kelman is the CEO of Willow, a sleek breast pump that launched earlier this year. To get it just right, she and her team surveyed moms across the country.
Innovation

What 'Back to the Future' Teaches Us About Innovation

3 keys to empowering entrepreneurs from Doc Brown and Marty McFly
business innovation

9 Ways Your Company Can Encourage Innovation

Every game-changer ever began as someone's idea. Configure your workplace to nourish your employees' little insights. The benefits can be bountiful.

How This Founder Bootstrapped an Office Furniture Company That Targeted What Other Furniture Companies Are Missing

Karen John's startup, Heartwork, creates sleek, functional office furniture. But before she launched, she had to focus her idea, support its development and ignore her family's advice.

The Founder of Miss Jessie's Got Retail Placement by Asking a Stock Boy for Intel

After an entrepreneurial failure, Miko Branch launched a new business out of necessity -- and identified a lucrative, underserved market in the haircare industry.

This Founder Sold Her Home to Fund Her Startup

Lara Mead, co-founder of athleisure brand Varley, quit her job and sold her house -- and it paid off.
Ready For Anything

Elon Musk's 'Productivity' Email to Tesla Employees Is Required Reading for Every Entrepreneur

Musk sets very ambitious goals, but the problems plaguing Tesla are familiar to anyone trying to get a company running right.

Why This Intimate Apparel Founder Walked Away From a Wholesale Business That Was 700 Stores Strong

Knix founder Joanna Griffiths built a company to serve women -- all women. When her wholesale partners were failing her customers, she made a drastic pivot.
Elevator Pitch

Entrepreneur Elevator Pitch Season 2 Ep. 8: Drop and Give Me Valuation

On this week's episode of Entrepreneur's pitch show, the panel gets critical about whether the products in front of them can withstand competition.

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
Product Development

5 Lessons on How You Can Deliver a Product Your Customers Actually Want

By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.