Product Development

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Business News

Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs

Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.

Marketing

5 Steps to Launching a New Product in a Week

It doesn't take long to go from concept to launch when you have a plan.

Leadership

The 3 Tasks You Need Your Product Management Team to Do

Develop something that's unique. Just don't expect it to be perfect.

Marketing

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.

Growing a Business

5 Key Ways to Make Your Product More Useful or More Appealing to Customers

In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.

Science & Technology

How to Make Your First IoT Product a Great One

Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.

Science & Technology

You Can't Expand While Your House Is on Fire

Some steps you just don't get to skip, like having a product that works as advertised, at a cost that makes economic sense.

Growing a Business

Get Your Seasonal Toy Into Walmart in Under Two Years Without Breaking the Bank

An Entrepreneur contributor interviews someone who pulled off this feat and reports on seven takeaways this man had to offer.

Thought Leaders

5 Tips for Outsourcing Product Development

If you're a non-technical entrepreneur, outsourcing product development may be the only way to go.

Growing a Business

Rapid Prototyping: The Best Route to Happy Customers

Transform product development from a guessing game into great market research: 4 ways how.

Leadership

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.

Growing a Business

Do You Know Your Ecommerce Business' Core Products?

Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.

Thought Leaders

Should I Join the Makerspace Revolution?

Before you join a collaborative workspace, consider these tips.

Starting a Business

5 Questions To Ask Yourself Before Launching A New Idea/Business

From employees to your product/service, launching a business is a Herculean task