Skot Carruth is the CEO and co-founder of Philosophie, a digital innovation firm with offices in San Francisco, Los Angeles and New York City. It helps large organizations validate and develop their promising ideas through agile design, rapid prototyping and software craftsmanship.
Design
Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.
Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
