News and Articles About Product Development
Entrepreneurs and founders must operate like product managers to succeed.
Companies across consumer product categories, from Patagonia apparel to All-Clad cookware, are successfully marketing their products by focusing on longevity, not price.
Keep factors such as technology standards, intellectual property rights and personalized communication in mind. They'll save you.
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
You better be right if you are so confident your idea is perfect that you don't ask intended customers what they think.
Let simplicity reign. Very complicated products can confuse customers and kill sales.
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
It doesn't take long to go from concept to launch when you have a plan.
Find out if you should make your product less expensive.
Develop something that's unique. Just don't expect it to be perfect.
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
Internet of Things
Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.
Some steps you just don't get to skip, like having a product that works as advertised, at a cost that makes economic sense.