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5 Maxims for Creating Products That Meet Real Needs
Five maxims to help you invent the next paradigm-shattering product or era-altering service.
For His Very First Customer, an Entrepreneur Literally Had to Make Something Out of Nothing
When he just had a prototype, the co-founder behind a drone company had to act fast when his first order came in.
What Your Edtech Product Needs to Get a Gold Star From Educators
Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.
How ChefXChange Involved Their Customers In New Product Development
Both happy and unhappy customers helped ChefXChange create and develop its new home-cooked meals weekly subscription service.
Kill That Project Dead! (Or at Least Rethink It.)
Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.
Podcast: This Founder Made Space for an Unusual Obsession -- and It Led to a One-of-a-Kind Kayak Company
The entrepreneur behind a collapsible boat company explains how he used origami to fuel his passion.
The One Important Factor That Impacts The Bottom Line For Small Businesses
The most successful businesses have products that their customers can't live without.
Why Your Marketing Department Might Need an Unlikely Hero
Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
From Bartender to Inventor: How to Turn Your Day Job Into Passive Income
Ever question why bartenders pour beer into pitchers at an angle when they don't have to? Inventor David Fedewa made money off that one.
#8 Tips for a Successful Business in Wellness Industry
There is huge scope in helping people remain fit and healthy
Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.
Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
4 Strategies for a Strong Early Marketing Plan
Start marketing before your launch, and customize your approach to the product and its target market.
Don't Start Marketing Before You're Ready to Start Selling
Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.
Proud Source Water teamed with Fishbone Packaging to help eliminate plastic from the bottled water industry.
3 Simple Product Development Lessons All Entrepreneurs Should Remember
Here are the things I have always kept in mind in continually working to evolve the companies I've run.