Entrepreneur Plus - Short White
For Subscribers

The Founder of Miss Jessie's Got Retail Placement by Asking a Stock Boy for Intel After an entrepreneurial failure, Miko Branch launched a new business out of necessity -- and identified a lucrative, underserved market in the haircare industry.

By Stephanie Schomer

This story appears in the March 2019 issue of Start Up.

Miss Jessie's

In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality—and the first steps they took to make it happen.

Miko Branch started working as a hairstylist for two reasons: She loved hair, and she knew she could be her own boss in the industry. When a string of entrepreneurial successes, failures and misfires ultimately led her to focus on serving women with curly hair -- primarily African American women who, like Branch, wanted to wear their hair naturally -- she found a lucrative niche. Along with her sister, she started experimenting and creating a product line for curly hair, one that could support the very cut she'd popularized. Today, those kitchen experiments have grown into Miss Jessie's, a multi-million dollar product line sold in retailers across the country. Branch breaks down her start and details how life's necessities -- paying the mortgage and keeping her son happy and healthy -- drove her toward success.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Taylor Swift Reportedly Pays All Restaurant-Goers' Checks to Clear Out Restaurant For Her and NFL Star Travis Kelce

The star was spotted at Arrowhead Stadium for the Kansas City Chiefs game Sunday night alongside Kelce's mother.

Business Plans

10 Simple Tips to Write a Successful Business Plan

In the new book "Write Your Own Business Plan," business expert Eric Butow takes the anxiety and confusion out of planning and offers an easy-to-follow roadmap to success.

Social Media

We Are Disillusioned and in an Influencer Overdrive — Here's How to Find Authentic Guidance via Social Media Influencers

Instagram, Twitter and Facebook seem more unrealistic than ever. Remember when it was fun!? In the age of authenticity, we're not buying the dupliciousity of influencers.


Is Franchising a Fit for You? Crucial Questions to Ask Before You Buy

Before taking the leap make sure you've thoroughly researched every nuance of this business model.

Starting a Business

Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch

How to watch the new live streaming episode of 'Ask Marc.'