Products

Starting a Business

Launching a New Tech Product? Here Are the Steps You Need to Take to Ensure It Succeeds.

Deliver value to your customers through a sustainable product lifecycle. Adapt, iterate, and listen to your customers in order to keep your product relevant.

Science & Technology

Summer Tech That Sizzles With 90s Nostalgia

Tech for the summer months is all about breezy flow.

Marketing

Launching Your First Paid Product? Here's How to Successfully Turn Your Expertise Into Profit

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.

Productivity

My Employees Taught Me These 5 Lessons on Productivity

Entrepreneurs should focus on understanding and catering to individual work patterns and needs rather than enforcing one-size-fits-all productivity methods.

Science & Technology

5 Tech Tools To Impress Your Coworkers and Neighbors All Summer

From a self-correcting selfie camera to an cooler that doesn't need ice.

Starting a Business

This Simple 2-Step Approach Helped Me Reach 1 Million Customers

Some think a massive marketing budget is the key to getting a large number of customers, but in reality, it's much simpler than that.

Living

5 Tech Products That Make Traveling Easier This Summer

When you're on the road, these items help you log in, and tune out the noise.

Branding

Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

Living

5 Tech Tools That Will Impress Strangers When You're Working On the Go

Be that person who gets double-takes when they're out and about, hitting deadlines.

Growing a Business

The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

Marketing

Want to Get Your Product into the Hands of Celebrities and Secure Endorsements? Here's an Effective Strategy You Need to Try.

Celebrity gifting suites at events like the Oscars and Grammys provide a prime opportunity for brands to boost visibility and earn endorsements.

Starting a Business

Does Your Brand Look too Corporate, or Dated? See How These Brands Leveled Up Their Design.

We live in a time when brands are more visible and visual than ever. Here, six founders explain how they created brand design that stands out.

Science & Technology

5 Tech Tools That'll Wow Your Inner Circle in 2024

These items help you hit deadlines while being easy on the eyes.

Marketing

How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide

Successfully launch your product on Amazon with easy-to-follow, proven tactics and avoid common mistakes that cost you time and money.