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News and Articles About Products

Jessica Alba's Honest Co. Rejects Report on Detergent Ingredients
The Honest Company

Jessica Alba's Honest Co. Rejects Report on Detergent Ingredients

The company is accused of using sodium lauryl sulfate, or SLS, a skin irritant, in its liquid laundry detergent.
Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Marketing Bootcamp

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter's Biggest European Failure
Crowdfunding

Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter's Biggest European Failure

Some of the sketchiness associated with crowdfunding should be addressed by the platforms themselves, says Mark Harris.
Kim Lachance Shandrow
3 Signs That It's Time to Focus More on Your Brand Than Your Product
Marketing Bootcamp

3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Adam Callinan
12 Cool Products Seeking Funding on Kickstarter
Kickstarter

12 Cool Products Seeking Funding on Kickstarter

Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
Peter Gasca
Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line
Products

Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line

Both devices will go on sale at Best Buy in November for $149.99.
Steve Jobs Would Not Have Liked the Apple Pencil
Apple

Steve Jobs Would Not Have Liked the Apple Pencil

Back in 2007, he expressed his dislike for styluses.
How Smaller Product Companies Can Automate Shipping Processes
Shipping Strategies

How Smaller Product Companies Can Automate Shipping Processes

If you aren't quite shipping high enough volumes to demand use of a third party, you'll need to work at setting up an in-house system.
Adam Callinan
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees
Marketing Bootcamp

You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees

More insights into the growth of my product-based company that can be operated from anywhere in the world with an Internet connection.
Adam Callinan
Here's How to Make Sure Your Company Is Ready for Online Marketing
Marketing Bootcamp

Here's How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Matt Williams
4 Steps to Building a Great Product-Focused Organization
Customer Experience

4 Steps to Building a Great Product-Focused Organization

Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
Peter Gasca
What Does It Take to Get Your Product on QVC?
Marketing Bootcamp

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
Stephen Key
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Marketing Bootcamp

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing Bootcamp

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph