Publicity Stunts

News and Articles About Publicity Stunts

Why American Greetings Had My Favorite Booth at CES
CES

Why American Greetings Had My Favorite Booth at CES

Out of all the things I saw at the show, this stood out the most.
Stephen J. Bronner
YouTube's Highest-Paid Star Just Trolled Everyone. Here's What You Can Learn.
YouTube

YouTube's Highest-Paid Star Just Trolled Everyone. Here's What You Can Learn.

The reason why should be obvious, but many fell for PewDiePie's stunt.
Nina Zipkin
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
'Screw It, Just Do It': Exclusive Video Interview With Richard Branson
Make More Happen

'Screw It, Just Do It': Exclusive Video Interview With Richard Branson

When the billionaire business mogul launched his first startup at age 15, he didn't even know what the word 'entrepreneur' meant. That was 50 years ago. We caught up with him to see what it means to him now. (Hint: By-the-seat-of-your-pants adventure and loads of it.)
Kim Lachance Shandrow
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Matt Sweetwood
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
Amazon Has Literally Gone Bananas
Amazon

Amazon Has Literally Gone Bananas

The e-tailer is getting fruity with a potassium-packed publicity stunt.
Kim Lachance Shandrow
Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters
Airlines

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Geoff Weiss
The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now
Crowdfunding

The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now

The power of the crowd is real. And so is people's ability to create the wackiest things possible.
Geoff Weiss
Has GoDaddy Already Won the Super Bowl?
Marketing Strategies

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Laura Entis
James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book
Publicity Stunts

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
Geoff Weiss
This Company Sold $180,000 Worth of Actual B.S. on Black Friday
Publicity Stunts

This Company Sold $180,000 Worth of Actual B.S. on Black Friday

While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
Geoff Weiss
Richard Branson Says Costumes Can Be a Boon for Business
Publicity Stunts

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Geoff Weiss
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