Publicity Stunts

News and Articles About Publicity Stunts

'Screw It, Just Do It': Exclusive Video Interview With Richard Branson
Richard Branson

'Screw It, Just Do It': Exclusive Video Interview With Richard Branson

When the billionaire business mogul launched his first startup at age 15, he didn't even know what the word 'entrepreneur' meant. That was 50 years ago. We caught up with him to see what it means to him now. (Hint: By-the-seat-of-your-pants adventure and loads of it.)
Kim Lachance Shandrow
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Marketing Bootcamp

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Matt Sweetwood
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Marketing Bootcamp

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Kim Lachance Shandrow
Amazon Has Literally Gone Bananas
Amazon

Amazon Has Literally Gone Bananas

The e-tailer is getting fruity with a potassium-packed publicity stunt.
Kim Lachance Shandrow
Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters
Marketing Bootcamp

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Geoff Weiss
The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now
Crowdfunding

The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now

The power of the crowd is real. And so is people's ability to create the wackiest things possible.
Geoff Weiss
Has GoDaddy Already Won the Super Bowl?
Marketing Bootcamp

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Laura Entis
James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book
Marketing Bootcamp

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
Geoff Weiss
This Company Sold $180,000 Worth of Actual B.S. on Black Friday
Publicity Stunts

This Company Sold $180,000 Worth of Actual B.S. on Black Friday

While many doubted that Cards Against Humanity would post real bull feces in the mail, shoppers opened their packages this week with a mix of disgusted delight.
Geoff Weiss
Richard Branson Says Costumes Can Be a Boon for Business
Marketing Bootcamp

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Geoff Weiss
The Most Outrageous Thing Grant Cardone Did to Get Attention
Marketing Bootcamp

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Jason Fell
Kickstarter Campaign for 'World's First Real Hoverboard' Launches Today
Make More Happen

Kickstarter Campaign for 'World's First Real Hoverboard' Launches Today

While the hoverboard's actual capabilities are limited, the project is intended to get people interested in applications for hover technology that extend beyond the board.
Laura Entis
Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams
Risk

Student Pulls Epic Skydiving Stunt to Land Startup Internship of Her Dreams

'I'm terrified of heights,' says 19-year-old Anna Bezuglova, 'but for Alphatise, I'm willing to take the plunge.'
Geoff Weiss